# QSR-Branded Charitable Donations Starbucks Canada Donates $1M to Help Canada’s Food Crisis By Grace Mahas | Published 2020-04-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-canada-1 References: [stories.starbucks](https://stories.starbucks.ca/en/stories/2020/starbucks-canada-donates-over-1-million-to-help-growing-food-crisis/) & [foodbankscanada.akaraisin](https://foodbankscanada.akaraisin.com/Donation/Event/DonationInfo.aspx?seid=22099&mid=48) In an effort to support Canadians during the COVID-19 pandemic, Starbucks Canada and The [Starbucks Foundation](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together) announced that combined they will donate over $1 million in food and financial support to various organizations. The Starbucks Foundation is donating $280,000 to [Food Banks Canada’s](https://www.trendhunter.com/trends/the-giving-page) COVID-19 Response Fund, which provides pre-packaged food to local food banks. In addition, The Starbucks Foundation will donate $70,000 to Second Harvest to support the logistics of the food donation supply chain. Lastly, Starbucks Canada is donating $24,000 to its existing social agency partners, Yonge Street Mission in Toronto and Woods Homes in Calgary to provide meals to vulnerable youths. These donations follow the brands earlier COVID-19 drive which supported the [United Way Centraide's](https://www.trendhunter.com/trends/school-supply-drive) COVID-19 Community Response and Recovery Fund with $200,000 to help Canadians access basic needs during the pandemic. Image Credit: Shutterstock, Starbucks ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Increased Charitable Donations:** Disruptive innovation opportunity: Explore new ways to incentivize and encourage businesses to increase their charitable donations. - **COVID-19 Response Funds:** Disruptive innovation opportunity: Develop digital platforms or tools that facilitate the efficient distribution of funds to organizations supporting COVID-19 relief efforts. - **Partnerships with Social Agencies:** Disruptive innovation opportunity: Create collaborative partnerships between businesses and social agencies to address specific needs within vulnerable communities. ### Where This Applies - **Food Banks:** Disruptive innovation opportunity: Implement technology-driven solutions to improve the storage, distribution, and tracking of food bank supplies for increased efficiency and impact. - **Non-profit Organizations:** Disruptive innovation opportunity: Develop innovative fundraising strategies and digital platforms that enable non-profit organizations to reach a wider audience and increase donations. - **Social Services:** Disruptive innovation opportunity: Utilize technology and data analysis to identify and address the unique needs of vulnerable populations, leading to more targeted and effective social service programs. ## Related on Trend Hunter - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Charitable Hunger Relief Initiatives](https://www.trendhunter.com/trends/food-banks-canada1.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [QSR Summer Promotions](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering.md) - [Buy-One-Share-One QSR Offers](https://www.trendhunter.com/trends/buy-one-get-one-half-price-promo.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md)