# Kaleidoscopic Coffee Branding The Starbucks Brezza Blend is Psychedelic for Summer By Jamie Danielle Munro | Published 2014-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-brezza-blend References: [thedieline](http://www.thedieline.com/blog/2014/5/22/starbucks-brezza-blend) & [starbucks](http://www.starbucks.com/) The [Starbucks](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino) Brezza Blend is a new kind of coffee with a psychedelic packaging concept. Using geometric shapes, the branding features bright colors that remind consumers of the spring and summertime. According to the designers (as stated on the [DieLine](https://www.trendhunter.com/trends/flavored-sparkling-waters)), "the bright color palette evokes the excitement and energy of spring and early summer and some of the 'golden' flavors of the coffee." Considering in certain parts of the world where Starbucks is marketing this coffee the weather is slowly starting to heat up, coffee-lovers everywhere will appreciate this subtle nod to the warmer climate. After a long winter for many in the northern part of America, the thought of summer and a brew to go with it is a much-welcomed concept. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Geometric Branding:** Using shapes in branding can make a product visually appealing and differentiate it from competitors. - **Seasonal Packaging:** Creating packaging that represents a certain season can help attract consumers who are looking for products that fit their mood or the weather outside. - **Colorful Design:** Bright colors in design and branding can evoke emotions or feelings associated with the product, making it more memorable to consumers. ### Who This Affects Most - **Food and Beverage:** Using creative packaging and branding in the food and beverage industry can help attract consumers who are looking for visually appealing products. - **Retail:** Incorporating seasonal or colorful designs in retail products can help them stand out on shelves and attract more customers. - **Marketing and Advertising:** Innovative packaging and branding concepts can be used to create unique marketing campaigns, catching the attention of potential customers. ## Related on Trend Hunter - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [Summer-Inspired Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Springtime Cafe-Inspired Coffee Products](https://www.trendhunter.com/trends/starbucks-spring-grocery-range.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Bright Coffee Bean Blends](https://www.trendhunter.com/trends/the-bright-collection.md)