# Breakfast Blend Coffee Pods The Starbucks Breakfast Blend by Nespresso is Arriving in the UK By Michael Hemsworth | Published 2022-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-breakfast-blend References: [foodbev](https://www.foodbev.com/news/nestle-introduces-starbucks-breakfast-blend/) & [nestle](https://www.nestle.com)  The Starbucks Breakfast Blend by [Nespresso](https://www.trendhunter.com/trends/coffee-by-nespresso-for-vertuo) is being launched in the UK by [Nestlé](https://www.trendhunter.com/trends/nestl-starbucks-coffees) as an addition to the brand's existing lineup of [at-home Starbucks coffee products](https://www.trendhunter.com/trends/starbucks-spring-grocery-range). The medium roast blend is reported to have a lively, citrusy flavor profile with a clean finish and comes packaged in fully recyclable coffee pods. These are compatible for use with Nespresso machines and can be responsibly disposed of after use. Starbucks Brand Manager at Nestlé UK Amelia Crow commented on the new Starbucks Breakfast Blend by Nespresso saying, “We are excited to expand our range of Starbucks at-home coffee by bringing Starbucks Breakfast Blend by Nespresso to our fans to enjoy from home. This beautiful blend is perfect for that first cup on a busy morning or those lazy Sundays we all love.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **At-home Coffee Products:** There is a growing trend for at-home coffee products, such as coffee pods, as more people transition to work from home. - **Sustainable Packaging:** Sustainable packaging, such as fully recyclable coffee pods, is a trend driving innovation in the coffee industry. - **Coffee Flavor Profiles:** Coffee flavor profiles, such as lively and citrusy, are being used to differentiate coffee brands and create unique experiences for consumers. ### Where This Applies - **Coffee Industry:** The coffee industry should continue to explore sustainable packaging options to align with consumers' growing desire for eco-friendly products. - **Retail Industry:** Retailers can capitalize on the growing trend for at-home coffee products by offering a wider selection of coffee pods and machines. - **Food and Beverage Industry:** The food and beverage industry can learn from the differentiation strategy of using unique flavor profiles to not only attract new customers but also retain existing ones. ## Related on Trend Hunter - [Festive Grocery Store Coffees](https://www.trendhunter.com/trends/nestl-starbucks-coffees.md) - [Professional Foodservice Coffee Beans](https://www.trendhunter.com/trends/nescaf-barista.md) - [Caramel-Flavored Coffee Pods](https://www.trendhunter.com/trends/coffee-by-nespresso-for-vertuo.md) - [Artisan-Quality Coffee Pods](https://www.trendhunter.com/trends/nescaf-dolce-gusto-pods.md) - [Iced At-Home Coffee Capsules](https://www.trendhunter.com/trends/iced-double-espresso.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Spring-Ready Coffee Launches](https://www.trendhunter.com/trends/starbucks-ushers-in-spring.md) - [Regional Brazilian Coffee Capsules](https://www.trendhunter.com/trends/nespresso-origins-organic-brazil.md) - [Collaboration Instant Craft Coffees](https://www.trendhunter.com/trends/nescaf-azera-x-perky-blenders.md)