# Customizable Coffee Ordering Apps The Starbucks App Will Let You Pick Your Perfect Coffee Time By Jennifer Paul | Published 2014-02-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-app References: [foodbeast](http://www.foodbeast.com/2014/02/01/starbucks-to-possibly-introduce-ordering-via-app/) & [starbucks](http://www.starbucks.ca/) The [Starbucks](https://www.trendhunter.com/trends/starbucks-and-doordash) app will be designed to allow customers the ability to order their favorite coffees and lattes before they get there. As of right now, customers have the ability to reload their gift cards and pay for drinks through the official Starbucks app. The next step is the ability for people to pre-order their drinks for the perfect time. This would allow people to pick the drink, the time they want it to be ready and have it already paid for. Other restaurants that already use the pre-ordering method include [Chipotle](https://www.trendhunter.com/trends/chipotle-3), Subway and [Pizza Hut](https://www.trendhunter.com/trends/ai-sports-viewing-companion). There are still some little problems that need to be overcome in order to create a perfect coffee cup for every customer. If the latte lover is running late they will no longer want a cold coffee, but if they are quicker than they assumed they still will be waiting. The Starbucks app upgrade is still on the drawing board, so for now, all us latte lovers will have to wait in our coffee line. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Pre-ordering Apps:** The trend of pre-ordering food and drink through mobile apps continues to grow, providing an opportunity for customized options and faster service. - **Customization Apps:** The trend of customization through mobile apps is expanding, allowing customers to personalize every aspect of their order and creating new opportunities for innovative business models. - **Time Management Apps:** The trend of time management through mobile apps is increasing, allowing customers to save time and effort by scheduling and automating routine tasks such as ordering food and drink. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from the pre-ordering trend, allowing for faster service and increased customer satisfaction through personalized options. - **Technology:** The technology industry can benefit from the customization trend, with the development of new apps and features designed to enhance the customer experience through personalized options. - **Hospitality:** The hospitality industry can benefit from the time management trend, with new apps and features designed to streamline routine tasks and provide a seamless experience for customers. ## Related on Trend Hunter - [Pay-Ahead Food Pickup Services](https://www.trendhunter.com/trends/pay-ahead-pickup.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Coffeehouse Mini Apps](https://www.trendhunter.com/trends/philz-coffee-app-clip.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md) - [Customizable Cafe Drink Menus](https://www.trendhunter.com/trends/official-starbucks-secret-menu.md) - [Hyper-Personalized Coffees](https://www.trendhunter.com/trends/ai-free-coffee.md) - [QSR Summer Promotions](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Curbside Cafe Retail Services](https://www.trendhunter.com/trends/target-drive-up-with-starbucks.md)