# Magnificent Mermaid Marketing Starbucks Anniversary Blend Features an Ocean of Optical Intrigue By Amelia Roblin | Published 2013-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-anniversary-blend-packaging References: [thedieline](http://www.thedieline.com/blog/2013/11/5/starbucks-anniversary-blend.html) & [starbucks](http://www.starbucks.com/) A pure and simple product might benefit from a clean and minimalist label, but this was not the best strategy for designing [Starbucks](https://www.trendhunter.com/trends/starbucks-x-mofusand) Anniversary Blend packaging. The contents of the bags are rich blends of delicious java that ought to be expressed with elaborate beauty and depth. Inside, the consumer will find [aged coffee beans from Indonesia](https://www.trendhunter.com/trends/sea-salt-toffee-flavored-blend), offering complex flavors to excite the senses. Appropriately, the designers of the pouch opted to provide some stimulation for the eyes as well, and they came up with a detailed illustration to showcase the brand's iconic mermaid. The gorgeous finned female is surrounded in coral-colored sea life like clam shells and various ornamental marine weeds. Starbucks Anniversary Blend packaging appears to harken to the magnificent art nouveau style to express a high status for the product within. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Elaborate Packaging:** There is an opportunity for companies to design elaborate packaging to showcase the beauty and quality of their products, instead of minimalistic designs. - **Intricate Illustrations:** Intricate illustrations can be used on packaging to add visual stimulation to consumers and showcase a brand's iconic imagery. - **Art Nouveau Inspiration:** Art Nouveau can be a source of inspiration for packaging designs, especially for premium or high-status products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from designing elaborate packaging that showcases the quality and beauty of their products. - **Beauty and Personal Care:** Beauty and personal care companies can use intricate illustrations on their packaging to add visual stimulation and showcase their brand's iconic imagery. - **Luxury Goods:** Luxury goods companies can take inspiration from the Art Nouveau style to create packaging that conveys a high status and quality for their products. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Accordion-Style Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendar1.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md)