# Ethical Coffee Initiatives Starbucks and Conservation International Team Up to Help Local Farmers By Jana Pijak | Published 2015-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-and-conservation-international References: [starbucks](http://www.starbucks.com/responsibility/sourcing) [Starbucks](https://www.trendhunter.com/trends/foodshare-program) and Conservation International have teamed up for an ethical coffee initiative that supports farmers across the globe. Recognizing that their "success is linked to the success of the farmers and suppliers who grow and produce its products," the coffee chain ensures that their tea, cocoa and coffee is ethnically sourced. A symbol of quality and social good, the Starbucks and Conservation International partnership aims to offer products that are "sustainable, transparent and good for people and the planet." In addition to improving the lives of farmers across the globe, the coffee giant is currently ethically sourcing 99% of its coffee products with an aim to make that percentage to 100 in the next few years. In addition to Conservation International, the brand is currently working with the [Eastern Congo](https://www.trendhunter.com/trends/soft-pretzel-charcuterie-box) initiative and is appealing to consumers with sustainable and ethically conscious values. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ethical Sourcing:** Opportunity to create innovative supply chain models that prioritize ethical sourcing in various industries. - **Partnerships for Sustainability:** Potential for collaborations between businesses and conservation organizations to promote sustainable and transparent practices. - **Consumer Demand for Ethical Products:** Increasing consumer interest and demand for products that align with ethical and sustainable values, opening up opportunities for businesses to meet these needs. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry include creating transparent supply chains and sourcing practices. - **Fashion and Apparel:** In the fashion industry, there are opportunities to develop partnerships and initiatives that promote sustainable and ethical production methods. - **Consumer Goods:** Opportunity to meet the increasing consumer demand for ethical and sustainable products by incorporating transparent and socially responsible practices into the manufacturing and distribution of consumer goods. ## Related on Trend Hunter - [Ethical Coffee Partnerships](https://www.trendhunter.com/trends/win-win-coffee.md) - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Eco-Conscious Coffee Programs](https://www.trendhunter.com/trends/costa-coffee-3.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md)