# Bunny-Inspired Lifestyle Accessories Starbucks Launches a New Collection Inspired by Miffy By Kanesa D | Published 2024-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-6 References: [greatdeals.sg](https://www.greatdeals.com.sg/2024/03/10/starbucks-miffy-collection-mar-2024) & [starbucks.sg](https://www.starbucks.com.sg/)  Starbucks is preparing to unveil an enchanting new merchandise collection featuring everyone's favorite bunny, Miffy. The Starbucks + Miffy collection will debut both in stores and online at the [Starbucks Online Store](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-rabbit) on March 13th. Among the standout pieces in the collection is the Starbucks + Miffy Oat Puffer Tote Bag. Crafted with a plush texture, this tote bag boasts inner sides secured by a magnetic closure and is available in sophisticated Charcoal and serene Sage. Additionally, the lineup includes the Starbucks + Miffy Puffer Pouch, perfect for storing essentials with a touch of whimsy, along with the Starbucks + Miffy Cold Cup in two delightful variations - one featuring a sunny yellow straw and another adorned with a serene blue straw. For those seeking durability, the collection also offers the Starbucks + Miffy Stainless Steel Tumbler and Mug. Last but certainly not least, don't miss out on the adorable Starbucks + Miffy [Barista](https://www.trendhunter.com/trends/oatly-and-kids-of-immigrants) [Plush](https://www.trendhunter.com/trends/ulta-beauty-x-mini-brands-pops-plush-keychains), a must-have for collectors and fans alike. The Starbucks + Miffy Collection will be available for purchase starting at 10 am on the Starbucks Online Store. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 98% | Activity: 98% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Bunny-inspired Merchandise Collections:** Opportunity for brands to collaborate with iconic characters to create enchanting products. - **Puffer Design Trend in Lifestyle Accessories:** Potential for utilizing plush textures and magnetic closures in creating stylish and functional items. - **Online Launches for Exclusive Lifestyle Products:** Advantageous for businesses to debut limited edition collections both in-store and online for wider accessibility. ### Industries Being Reshaped - **Retail:** Retailers can explore collaborations with beloved characters to attract diverse customer bases. - **Fashion Accessories:** Fashion accessory brands can incorporate puffer designs and plush textures to offer unique and trendy products. - **E-commerce:** E-commerce platforms can leverage exclusive online launches to drive customer engagement and sales. ## Related on Trend Hunter - [Rabbit-Themed Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-rabbit.md) - [Cartoon-Themed Cafe Collections](https://www.trendhunter.com/trends/starbucks-x-snoopy-collection.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Iconic Cartoon Drinkware](https://www.trendhunter.com/trends/starbucks-and-peanuts.md) - [Cartoon Cat-Themed Drinkware](https://www.trendhunter.com/trends/hello-kitty-2.md) - [Kawaii Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-x-hello-kitty.md) - [Anniversary-Honoring Vintage Drinkware](https://www.trendhunter.com/trends/starbucks-and-disney.md) - [Festive Theme Park Tumblers](https://www.trendhunter.com/trends/starbucks-x-disney-collection.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md)