# Celebratory Cafe Coffee Beans The Starbucks 50 Year Anniversary Blend Commemorates a Milestone By Michael Hemsworth | Published 2021-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-50-year-anniversary-blend References: [coolmaterial](https://coolmaterial.com/food-drink/starbucks-50-year-anniversary-blend/?utm_source=rss&utm_medium=rss&utm_campaign=starbucks-50-year-anniversary-blend) & [Starbucks](http://Starbucks.com) The [Starbucks](https://www.trendhunter.com/trends/2024-starbucks-blend) 50 Year Anniversary Blend has been unveiled by the brand as a new product that commemorates its [50th anniversary](https://www.trendhunter.com/trends/biggby-coffee-30th-anniversary) and offer consumers a way to celebrate the origin of the iconic coffee chain. The coffee beans are a [limited-edition dark roast](https://www.trendhunter.com/trends/specialty-coffees) that is reported to feature a blend of beans that have been sourced exclusively from Indonesia. These help to highlight the flavors of smoked cedar spice, fresh tarragon and black truffle for avid java connoisseurs to enjoy. The Starbucks 50 Year Anniversary Blend is specially branded with the brand's iconic Siren in an ethereal cartoon style that is recognizable yet modern. The coffee will be available for purchase in the coming weeks, but only from March 8 to 14, 2021. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Food Products:** Brands can release special, limited-edition products to commemorate milestones and create a sense of urgency and exclusivity for consumers. - **Celebratory Branding:** Brands can use celebratory branding to create a sense of nostalgia and connection with their customers. - **Specialty Coffee Blends:** There is an opportunity to create unique and flavorful coffee blends by sourcing beans from specific regions or countries. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can release limited-edition products to celebrate milestones and create excitement among customers. - **Hospitality:** The hospitality industry can offer special drink or menu items to celebrate milestones and create a unique experience for guests. - **Agriculture:** The agriculture industry can focus on sourcing and promoting unique or rare coffee beans to create specialty blends and increase demand. ## Related on Trend Hunter - [20-Bean Espresso Blends](https://www.trendhunter.com/trends/espresso-blend.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md) - [Celebratory Retailer Coffee Campaigns](https://www.trendhunter.com/trends/7eleven-coffeetogo.md) - [Cafe Anniversary Drink Menus](https://www.trendhunter.com/trends/ziggis-coffee.md) - [50s-Style Espresso Blends](https://www.trendhunter.com/trends/first-espresso.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Tribute-Paying Coffee Blends](https://www.trendhunter.com/trends/winter-solstice.md) - [New Year-Inspired Decaf Coffees](https://www.trendhunter.com/trends/prosperous-blends.md) - [95-Cent Cafe Lattes](https://www.trendhunter.com/trends/biggby-coffee-30th-anniversary.md)