# Opulent Coffee Tumblers These Starbucks 30th Anniversary Items Add Luxury to the Holidays By Laura McQuarrie | Published 2014-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-30th-anniversary References: [luxurylaunches](http://luxurylaunches.com/other_stuff/starbucks-rolls-out-swarovski-studded-drinkware-just-in-time-for-holidays.php) & [store.starbucks](http://store.starbucks.com/30th-anniversary-swarovski-mug-and-coffee-gift-set/011040662,default,pd.html?start=7&navid=more) As part of the [Starbucks](https://www.trendhunter.com/trends/bright-holiday) 30th anniversary celebrations for the Christmas Blend, the brand is introducing a premium holiday collection that's made up of two bedazzled tumblers and one tree ornament. The [two tumblers](https://www.trendhunter.com/trends/stanley-1913-1) are decked out in [Swarovski](https://www.trendhunter.com/trends/tote-bag-and-juice) crystals for the holiday season, so if you know someone who prefers to take their coffee fancy, this makes a great gift. What you'll find in the 30th Anniversary Swarovski gift set includes a bag of the Christmas Blend, as well as a decadent gold ceramic travel mug. For something that's a tad more opulent, there's also a Gold Swarovski Tumbler that comes in a dark wooden box engraved with the iconic brand logo. The most affordable option is the Swarovski ornament, which adds a tiny taste of luxury to your Christmas tree. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Coffee Accessories:** The opulent coffee tumblers and ornaments from Starbucks present a trend in offering consumers high-end accessories to enhance their coffee experience. - **Holiday Premium Collections:** The introduction of the Starbucks 30th anniversary premium holiday collection indicates a trend of brands creating limited-edition, luxurious collections specifically for holiday celebrations. - **Swarovski Crystal Merchandise:** The use of Swarovski crystals in the design of the Starbucks tumblers reflects a trend of incorporating high-quality, sparkling crystals into various consumer products for added elegance. ### Who This Affects Most - **Coffee and Beverage Retail:** Coffee and beverage retailers can explore opportunities to create premium collections and accessories that cater to customers looking for a luxurious coffee-drinking experience during special occasions and holidays. - **Luxury Lifestyle Products:** The luxury lifestyle product industry can take advantage of the demand for high-end, beautifully designed merchandise by collaborating with popular brands to create limited-edition, luxury collections for different holidays and celebrations. - **Jewelry and Accessories:** Jewelry and accessory companies can capitalize on the trend of incorporating Swarovski crystals into various products, expanding their market reach and offering consumers stylish accessories with a touch of sparkle and opulence. ## Related on Trend Hunter - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Festive Theme Park Tumblers](https://www.trendhunter.com/trends/starbucks-x-disney-collection.md) - [Glittering Holiday Drinkware Lines](https://www.trendhunter.com/trends/world-of-ice.md) - [Subtly Seasonal Cafe Accessories](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo-christmas.md) - [Anniversary-Honoring Vintage Drinkware](https://www.trendhunter.com/trends/starbucks-and-disney.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md)