# Fruit-Forward Bottled Beverages Starbucks is Launching its Famous Pink Drink in a Bottled Format By Kanesa D | Published 2023-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-2 References: [nrn](https://www.nrn.com/top-500-restaurants/starbucks-finally-bottling-its-popular-pink-drink) & [starbucks](https://www.starbucks.com/menu/product/2122275/iced)  [Starbucks](https://www.trendhunter.com/trends/starbucks-paradise-drink) has officially launched the new bottled version of its social media famous '[Pink Drink](https://www.trendhunter.com/trends/summer-menu-remix)' alongside a new '[Paradise](https://www.trendhunter.com/trends/party-pack-and-paradise-pack)' flavor. Due to high demand, the Starbucks Pink Drink was formally introduced to the menu in 2017 after becoming a 2016 social media fad. Crafted with Strawberry Acai and coconut milk, the new 'Pink Drink' takes the popular pink-colored beverage and turns it into a new and convenient format that can be enjoyed on the go. Elsewhere, the 'Paradise' iteration combines pineapple, passionfruit, and fruit juice to create a tropical fusion of flavors. The new drinks will be available in the ready-to-drink form at supermarkets and convenience stores for a suggested retail price of $3.67. Interested consumers can find the new Starbucks 'Pink Drink' and 'Paradise' bottles at retail locations across the U.S. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 81% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-flavored Bottled Beverages:** Opportunity for beverage companies to capitalize on the trend of consumers looking for healthy and convenient fruit-based drinks in easy to grab formats. - **Social Media Drink Sensations:** Opportunity for companies to leverage social media trends to introduce new menu items or products with unique flavors that can be shared by consumers and featured as Instagram-worthy content. - **Ready-to-drink Beverages:** Opportunity for companies to invest in ready-to-drink beverage formats to meet the needs of on-the-go consumers looking for healthy and convenient products that do not require any preparation time. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage manufacturers and fast-food chains to introduce fruit-based drink innovations as healthier and non-alcoholic alternatives to traditional soft drinks. - **Retail Industry:** Opportunity for retailers to offer consumers ready-to-drink and healthy fruit-based drinks as a convenient and easy-to-grab option to meet the demand for healthier food and drinks. - **Social Media Industry:** Opportunity for social media platforms to create specific features that engage with food and beverage trends that can encourage users to share content such as new and unique drinks combinations. ## Related on Trend Hunter - [Ready-to-Drink Pineapple Beverages](https://www.trendhunter.com/trends/starbucks-paradise-drink.md) - [Summer Cafe Menus](https://www.trendhunter.com/trends/paradise-drink.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Ready-Made Milky Berry Beverages](https://www.trendhunter.com/trends/strawberry-crush-milk.md) - [Convenient Cafe RTD Beverages](https://www.trendhunter.com/trends/starbucks-readytodrink-range.md) - [Berry-Flavored Pearl Beverages](https://www.trendhunter.com/trends/starbucks-boba.md) - [Fruity RTD Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk.md) - [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md) - [Mix-at-Home Cafe Drink Concentrates](https://www.trendhunter.com/trends/starbucks-refreshers-concentrates.md)