# Split Personality Shoes The Adidas Originals 'Star Wars' Top Ten R2-D2 and C-3PO Sneakers By Zoe Badley | Published 2010-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-top-ten-r2-d2 References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/06/adidas-originals-x-star-wars-fallwinter-2010-top-ten-r2-d2-c-3po/) & [adidas](http://www.adidas.com/originals/us/) 'Star Wars' may have first hit the scene almost 35 years ago, but we’re still seeing this iconic movie in just about every field of pop culture. The [Adidas](https://www.trendhunter.com/trends/clot-superstar) Originals '[Star Wars' Top Ten R2-D2](https://www.trendhunter.com/trends/audio-technica-r2-d2) and C-3PO Sneakers are just another example to support the staying power of this franchise. These sneakers are a part of the Fall/Winter 2010 collection and feature a split personality concept. With each divided in half to represent the two 'Star Wars' characters, these sweet sneakers are definitely worth a look. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Split Personality Fashion:** Exploring split personality concepts in fashion items, providing unique and eye-catching designs. - **'star Wars' Fashion:** Continued integration of 'Star Wars' themes and characters into the fashion industry to tap into the franchise's enduring popularity. - **Iconic Movie Influences:** Ongoing trend of incorporating iconography and references from classic movies into diverse product lines. ### Where This Applies - **Fashion/apparel:** Opportunity for fashion brands to create split personality designs and collaborate with iconic movie franchises like 'Star Wars'. - **Entertainment/media:** Opportunity to expand merchandise collaborations with popular movies, such as 'Star Wars', to cater to the fanbase. - **Footwear:** Opportunity for footwear brands to experiment with unique design concepts, like split personality shoes, to attract consumers seeking innovative and visually striking products. ## Related on Trend Hunter - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md) - [80s-Inspired Sci-Fi Sneakers](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Character-Themed Court Shoes](https://www.trendhunter.com/trends/rick-and-morty-basketball.md)