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# Sustainable Sci-Fi Sneakers
Po-Zu Created an Eco-Friendly Star Wars-Themed Sneaker

By Madison Mackay | Published 2018-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-themed-sneaker
References: [po-zu](https://po-zu.com/products/porg-hi)

Fantasy clothing company Po-Zu released a new Star Wars-themed sneaker. In the latest movie of the franchise, 'Star Wars: The Last Jedi,' a new fan-favorite character emerged—Porg. This tiny, lovable creature is printed all over these new sneakers, making them a must-have for all Star Wars fans. Released under a license by [Lucasfilm](https://www.trendhunter.com/trends/lucasfilm) and [Disney](https://www.trendhunter.com/trends/columbia-endor-collection), these shoes are a true collector's item.

The shoes are made with organic cotton canvas, coconut husk, latex and are guaranteed vegan and cruelty-free. Po-Zu uses exclusively sustainable materials, ensuring that all products are eco-friendly. These unisex sneakers are available in both a low-cut version and a high-top version.

These new adorable Porg-printed Star Wars-themed sneakers are available now, following the release of the brand's other premium character-inspired products.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 77% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Footwear:** Creating sustainable sneakers using organic materials, such as cotton canvas and coconut husk, provides an opportunity for brands to disrupt the footwear industry with eco-friendly options.
- **Character-themed Products:** Designing sneakers featuring beloved characters from popular franchises, like Star Wars, allows brands to tap into fan loyalty and create unique collector's items.
- **Cruelty-free Fashion:** Promoting vegan and cruelty-free materials in the fashion industry, such as latex-free sneakers, presents an opportunity for brands to meet the demands of conscious consumers.

### Where This Applies

- **Footwear:** The footwear industry can embrace eco-friendly materials and manufacturing processes to meet the growing demand for sustainable options.
- **Licensed Merchandise:** The licensed merchandise industry can capitalize on fan loyalty by creating character-themed products, like Star Wars-themed sneakers, that appeal to collectors and fans.
- **Fashion:** The fashion industry can explore cruelty-free options, such as vegan sneakers, to align with consumer preferences for ethical and sustainable fashion choices.

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