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# Celebratory Sc-Fi Cars
Mercedes Benz Released a Car in Homage to the Star Wars Anniversary

By Mary Van Puymbroeck | Published 2017-05-05 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-themed-car
References: [hypebeast](https://hypebeast.com/2017/5/mercedes-benz-limited-edition-star-wars-cla-180) & [hypebeast](https://hypebeast.com/zh/2017/5/mercedes-benz-cla-180-star-wars-edition)

[Mercedes Benz Japan](https://www.trendhunter.com/trends/grand-edition-gwagen) has released a Star Wars-themed car in honor of the franchise's 40th anniversary.

With a few subtle tweaks, Mercedes Benz has modified 120 of its CLA 180 models to develop their Star Wars-themed car. While the franchise is well known for its [successful merchandising endeavors](https://www.trendhunter.com/trends/cocacola-x-star-wars), this one is quite impressive. The car features floor mats with the iconic logo on them, a welcome light that projects the logo on the ground and a customer sun shield featuring lead characters and iconic phrases. With a 1.6 liter four cylinder turbo drive engine, the Star Wars themed car is performance-ready.

This limited-edition vehicle is available in'Calcite White' (in honor of the famed Storm Troopers) and 'Night Black' (for Darth Vader) the details of this vehicle are subtle, yet effective.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 100% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Star Wars-themed Merchandise:** Opportunity for businesses to create unique merchandise inspired by popular franchises like Star Wars.
- **Limited-edition Vehicles:** Opportunity for car manufacturers to collaborate with popular franchises to create limited-edition vehicles.
- **Customizable Car Accessories:** Opportunity for companies to offer customizable car accessories with iconic logos and designs.

### Sectors Adopting This

- **Automotive:** Opportunity for car manufacturers to tap into the nostalgia and excitement of popular franchises to attract customers.
- **Entertainment Merchandising:** Opportunity for entertainment companies to partner with car manufacturers to create themed merchandise and vehicles.
- **Personalized Accessories:** Opportunity for accessory companies to offer personalized and customized products with popular franchise themes.

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