# Vintage Smoking PSAs The Star Wars Smoking PSA Enlists C-3PO to Warn Children By Deborah Kim | Published 2011-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-smoking-psa References: [themarysue](http://www.themarysue.com/star-wars-psas/) This hilarious vintage Star Wars Smoking PSA isn't exactly the most convincing, but it sure is worth the watch. The PSA starts off with a frazzled C-3PO looking for his buddy R2D2. He later finds him smoking up a chimney in a back corner of the transformer room. R2D2 claims that "Smoking is grown up" and later, C-3PO goes on to say that it is bad for the heart and lungs. At one point of the Star Wars Smoking PSA, C-3PO stands and talks straight into the camera, telling children that smoking is dangerous and "not adult." I'm not certain that this PSA deterred any children from picking up a pack of cigarettes, but I am hopeful that there was at least one kid out there that didn't want to let C-3PO or R2D2 down. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 73% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Smoking Psas:** Opportunity for creating new and creative anti-smoking campaigns using nostalgic elements. - **Star Wars Smoking PSA:** Potential for leveraging popular culture references to raise awareness about smoking dangers. - **Creative Anti-smoking Messaging:** Chance to develop unique and engaging ways to discourage smoking among children and youth. ### Sectors Adopting This - **Advertising and Marketing:** Disruptive innovation opportunity to develop anti-smoking campaigns that resonate with target audiences. - **Entertainment and Media:** Opportunity to incorporate popular characters and franchises into educational campaigns about smoking hazards. - **Public Health and Wellness:** Potential for utilizing creative messaging and media to promote tobacco-free lifestyles among the youth. ## Related on Trend Hunter - [Sci-Fi Bath Soaps](https://www.trendhunter.com/trends/star-wars-bath-soap.md) - [Movie-Inspired Digi-Pets](https://www.trendhunter.com/trends/star-wars-tamagotchi.md) - [Mindfulness Animation Series](https://www.trendhunter.com/trends/star-wars-mindfulness-movement.md) - [Collectible Sci-Fi Coins](https://www.trendhunter.com/trends/star-wars-coins.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Droid-Inspired Building Block Models](https://www.trendhunter.com/trends/lego-c3po.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Sci Fi-Themed Popcorn Machines](https://www.trendhunter.com/trends/death-star-popcorn.md)