# Spoiler-Themed Burger Promotions Burger King Boasts an Interesting Star Wars Promotion By Kalin Ned | Published 2019-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-promotions References: [highsnobiety](https://www.highsnobiety.com/p/burger-king-star-wars-spoilers/) & [youtube](https://www.youtube.com/watch?v=JcMz-yrvH-g&feature=emb_title) As the new film in the cult favourite sci-fi series is set to hit theatres on December 20th, many businesses launch [Star Wars](https://www.trendhunter.com/trends/Star-wars-themed-cafe) promotions as they want to take advantage of consumer excitement. One of these companies is [Burger King](https://www.trendhunter.com/trends/spiderverse-whopper) Germany who is widely known for its daring and outlandish marketing campaigns. The Star Wars promotion by the fast-food chain is quite risky, however, and very unconventional. It is related to being exposed to spoilers of the film. Burger King is giving out [free Whoppers](https://www.trendhunter.com/trends/holiday-burger-blitz) to those who record themselves reading out loud pre-selected spoilers of Star Wars: The Rise of Skywalker in the Burger King mobile app. Image Credit: Walt Disney Studios Motion Pictures ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spoiler-themed Promotions:** Fast-food chains and other businesses are offering spoiler-themed promotions as a way to capitalize on consumer excitement for major film releases. - **Interactive Marketing Campaigns:** Companies like Burger King are taking risks with unconventional and interactive marketing campaigns to grab attention and increase brand awareness. - **User-generated Content:** The trend of user-generated content is being leveraged by companies like Burger King to create buzz on social media platforms. ### Where This Applies - **Fast-food Chains:** Fast-food chains are using innovative promotions to attract new customers and increase revenue. - **Film Industry:** The film industry can leverage spoiler-themed promotions to increase hype and excitement around new releases. - **Marketing Agencies:** Marketing agencies can offer interactive, unconventional campaigns to clients looking to increase brand awareness and stand out from competitors. ## Related on Trend Hunter - [Comic-Themed QSR Burgers](https://www.trendhunter.com/trends/spiderverse-whopper.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md)