# Sci-Fi Surfing Stunts These Surfers in Stormtrooper Suits Draw Attention to Movie Locations By Laura McQuarrie | Published 2015-12-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-promotion References: [prexamples](http://prexamples.com/2015/12/tourist-boards-star-wars-stunt-isnt-such-a-bore/) The Wye Valley and Forest of Dean are now using a fun Star Wars promotion to draw people to the area. Now that it's been revealed that some of Star Wars: The Force Awakens was filmed in these regions, it's estimated that the area will rake in millions of dollars from tourism alone. In anticipation of this, the tourist board created a fun film featuring surfers in [Stormtrooper](https://www.trendhunter.com/trends/hot-toys-1) wetsuits surfing down the Severn Bore. The latest addition to the [sci-fi franchise](https://www.trendhunter.com/trends/brickbuilt-star-wars-logo) has provided plenty of opportunity for brands to create inventive [in-store shopping displays](https://www.trendhunter.com/trends/asda-and-wicked), branded products, collaborations, as well as great publicity stunts like these to remind of special links that the film shares with the real world. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Film Tourism:** Opportunity for regions to promote their locations featured in popular films and attract tourists. - **Branded Collaborations:** Opportunity for brands to create partnerships and collaborations to capitalize on the popularity of a film franchise. - **Inventive Shopping Displays:** Opportunity for brands to create unique and immersive shopping experiences inspired by a film franchise. ### Industries Being Reshaped - **Tourism:** Tourist destinations can leverage film locations to attract visitors and boost local economies. - **Retail:** Retailers can partner with film franchises to create exclusive merchandise and engaging shopping experiences. - **Entertainment:** Entertainment companies can capitalize on the popularity of a film franchise by creating unique experiences or events. ## Related on Trend Hunter - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Desert Planet Sci-Fi Collections](https://www.trendhunter.com/trends/sands-of-tatooine-collection.md) - [Sci-Fi-Inspired Classical Posters](https://www.trendhunter.com/trends/sen-donnan.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Sci-Fi Game Events](https://www.trendhunter.com/trends/star-wars-fortnite.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md) - [Sci-Fi Forested Moon Outerwear](https://www.trendhunter.com/trends/columbia-endor-collection.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md)