# Space Saga Film Posters The New Star Wars Movie Poster Maintains the Film Franchise's Iconic Style By Charlotte Joyce Kidd | Published 2015-10-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-movie-poster References: [bustle](http://www.bustle.com/articles/117748-star-wars-the-force-awakens-poster-is-released-oh-is-it-glorious-photo) & [theverge](http://www.theverge.com/2015/10/18/9559299/star-wars-the-force-awakens-new-poster) The design of the new Star Wars movie poster is an electrifying look at the much-anticipated newest installment in the franchise -- but it maintains the iconic poster style that has been used throughout Star Wars history. The new poster for the upcoming 'Star Wars: The Force Awakens' release features the film's main characters grouped in an imposing column at its center. Shown in intense battle poses, the characters glow in the light from a [blue lightsaber](https://www.trendhunter.com/trends/lightsaber-lego) on one side of the poster and a red one on the other -- representing the battle between the Dark Side and the Jedi knights that is at the core of each film in the popular series. Examining other posters in the mega-franchise's history, a clear design formula can be seen, with the tradition continuing in this new Star Wars movie poster. Accompanying the new poster's release is the first official trailer for Star Wars: The Force Awakens which will air tonight during [ESPN's](https://www.trendhunter.com/trends/jurassic-park-themed-1) Monday night football broadcast. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Iconic Film Poster Design:** There is an opportunity to disrupt traditional film poster designs by creating iconic and visually striking designs that maintain the essence of the franchise. - **Character-centric Marketing:** Brands can leverage the popularity of character-centric marketing by featuring main characters in advertising campaigns to generate excitement and anticipation. - **Consistent Franchise Branding:** Maintaining consistent branding and design elements throughout a franchise's history can help establish a strong brand identity and evoke nostalgia in fans. ### Where This Applies - **Film and Entertainment:** The film industry can explore innovative approaches to film poster designs that capture the essence of a movie while creating a memorable visual experience for viewers. - **Advertising and Marketing:** Advertising agencies can capitalize on character-centric marketing by creating captivating campaigns that highlight the main characters of a product or service. - **Brand Management:** Companies can focus on maintaining consistent branding across their products and marketing materials to establish a strong brand identity and foster customer loyalty. ## Related on Trend Hunter - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Sci-Fi Franchise Logo Puzzles](https://www.trendhunter.com/trends/brickbuilt-star-wars-logo.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [AI-Generated Christmas Posters](https://www.trendhunter.com/trends/christmas-posters.md)