# Jedi Flash Mob Fights The Star Wars Freeze Battle Promotes the Latest Star Wars MMORPG By Michael Hines | Published 2011-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-freeze-battle References: [technabob](http://technabob.com/blog/2011/12/23/star-wars-the-old-republic-times-square/) & [mymodernmet](http://www.mymodernmet.com/profiles/blogs/epic-star-wars-battle-rages-in-times-square) Visitors to New York City's Times Square on December 20th were in for a treat in the form of the Star Wars freeze battle. The Star Wars freeze battle was a combative flash mob designed to promote the release of BioWare's new game '[Star Wars: The Old Republic](https://www.trendhunter.com/trends/lego-code-break).' The battle consisted of some 100 [Jedi and Sith battling](https://www.trendhunter.com/trends/mecha-break) it out with their lightsabers every half an hour. Between battles the participants would freeze after each lightsaber swipe. There were a handful of Jedi and Sith fully decked out for the event. These warriors were accompanied by many more [plainclothes followers of the force](https://www.trendhunter.com/trends/star-wars-collection-2) and the dark side. Judging by the video, the event was a hit with both participants and observers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 62% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Promotion Campaigns:** Businesses can create interactive promotion campaigns that involve the audience in a fun activity. - **Immersive Marketing Experience:** Incorporating immersive experience can attract more audience and build brand awareness. - **Fan-based Marketing:** Engaging fans in viral marketing campaigns can create loyalty and advocacy for a brand. ### Sectors Adopting This - **Gaming Industry:** Creating gaming experiences that attract audience to engage and promote the games. - **Entertainment Industry:** Including interactive experiences in entertainment events can elevate audience engagement and satisfaction. - **Marketing Industry:** Developing creative campaigns that involve fans in a fun activity can increase brand awareness and advocate loyalty. ## Related on Trend Hunter - [Empire-Themed Battle Games](https://www.trendhunter.com/trends/star-wars-hunters.md) - [Free Sci-Fi Games](https://www.trendhunter.com/trends/star-wars-squadrons.md) - [Galactic Cafe Experiences](https://www.trendhunter.com/trends/Star-wars-themed-cafe.md) - [Spacefaring VR Adventure Games](https://www.trendhunter.com/trends/star-wars-beyond-victory.md) - [Motion-Activated Sci-Fi Toys](https://www.trendhunter.com/trends/hasbro-2.md) - [Mindfulness Animation Series](https://www.trendhunter.com/trends/star-wars-mindfulness-movement.md) - [Whimsical Miniature Toy Campaigns](https://www.trendhunter.com/trends/grogu.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [LED-Powered Laser Swords](https://www.trendhunter.com/trends/black-series-obiwan-kenobi-force-fx-elite-lightsaber.md)