# OLED-Equipped Soda Packaging These Star Wars Coca-Cola Bottles Promote the Upcoming Film By Michael Hemsworth | Published 2019-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-cocacola References: [engadget](https://www.engadget.com/2019/12/06/star-wars-coca-cola-oled-bottles/) & [instagram](https://www.instagram.com/p/B5q-h13K0be/) A series of Star Wars Coca-Cola bottles have been unveiled in Singapore as a tech-infused packaging that is sure to get consumes exciting for the upcoming Star Wars: The Rise of Skywalker film that's set to release on December 20. The bottles feature main characters Rey and Kylo Ren respectively who are each holding a Lightsaber that can be illuminated by the consumer by pressing a button on the side. The technology within the [soda bottle labels](https://www.trendhunter.com/trends/gulf-union-foods) is the work of Berlin-based startup Inuru and is achieved using a printed battery along with OLEDs; the packaging is reported to sustain at least 500 activations. The Star Wars Coca-Cola bottles are part of the Galactic Hunt promotion taking place between December 6 and 22 with just 8,000 examples being released. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Tech-infused Packaging:** Incorporating technology into packaging can create interactive and engaging experiences for consumers. - **Printed Batteries:** Using printed batteries in products could lead to more efficient and sustainable use of resources. - **OLED Labels:** Integrating OLEDs into packaging can create customized and visually striking designs, enhancing brand identity. ### Industries Being Reshaped - **Beverage Industry:** Incorporating tech-infused packaging in the beverage industry can lead to enhanced brand experiences for consumers. - **Sustainable Packaging Industry:** The use of printed batteries in packaging can lead to more eco-friendly solutions for the packaging industry. - **Consumer Electronics Industry:** The integration of OLEDs into product packaging can create new design opportunities and provide a unique selling point for consumer electronics companies. ## Related on Trend Hunter - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Sci-Fi Show Drinking Vessels](https://www.trendhunter.com/trends/corkcicle-x-star-wars.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md) - [Futuristic Whisky Bottles](https://www.trendhunter.com/trends/nfc-enabled-bottle.md)