# Intergalactic Franchise Cereals The Special Edition Star Wars Cereal Comes in Two Box Styles By Michael Hemsworth | Published 2019-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-cereal References: [chewboom](https://www.chewboom.com/2019/10/09/general-mills-welcomes-back-special-edition-star-wars-cereal/) & [generalmills](https://www.generalmills.com) The [special edition Star Wars cereal](https://www.trendhunter.com/trends/cocacola-x-star-wars) has been brought back by General Mills in anticipation of the upcoming film, Star Wars: The Rise of Skywalker, that's set for release in theaters this December. The cereal features a fruit-flavored profile that is achieved with [fruity marshmallows](https://www.trendhunter.com/trends/general-mills-and-stranger-things) that are shaped to the likeness of popular characters from the franchise including droids R2-D2 and BB-8, amongst others. The cereal was first made available from the brand in 2015 and 2016, and features two [limited-edition boxes](https://www.trendhunter.com/trends/general-mills-x-jim-henson-company) this time around that put a focus on character Kylo Ren and BB-8, respectively. The Star Wars cereal from General Mills is sure to be coveted by fans of the sci-fi franchise, but is likely to only be around for a short while. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Franchise-based Cereal:** Developing cereals based on popular franchises can be an opportunity to create a unique offering that appeals to fans of that specific franchise. - **Fruit-flavored Cereal with Themed Shapes:** Adding fruit-flavored marshmallows shaped like popular characters to cereal can provide a unique experience for consumers, leading to increased interest in the product. - **Limited-edition Cereal Boxes:** Creating limited-edition cereal boxes that showcase different characters from the franchise can create a sense of urgency and exclusivity, as well as entice collectors. ### Who This Affects Most - **Food and Beverage:** By partnering with popular franchises and incorporating unique shapes, food and beverage companies can create a special edition offering that resonates with a broad audience beyond the core product. - **Entertainment:** Entertainment companies can explore opportunities to partner with food and beverage companies to create cross-promotional products that generate buzz around upcoming releases. - **Collectibles and Memorabilia:** The limited-edition boxes can capitalize upon a growing trend for collectibles and memorabilia, providing a product that intertwines with fandom and the consumers that associate themselves with it. ## Related on Trend Hunter - [Intergalactic Snack Products](https://www.trendhunter.com/trends/general-mills-guardians-of-the-galaxy.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md) - [Retro Sci-Fi Cereal Boxes](https://www.trendhunter.com/trends/stranger-things-cereals.md) - [Blueish Film-Inspired Cereals](https://www.trendhunter.com/trends/pandora-flakes-cereal.md) - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Sci-Fi-Themed Donut Collections](https://www.trendhunter.com/trends/pinkbox-doughnuts-star-wars-day.md) - [Witchy Movie-Themed Cereals](https://www.trendhunter.com/trends/hocus-pocus-2-cereal.md) - [Anime-Themed Cereal Boxes](https://www.trendhunter.com/trends/reeses-puffs-1.md)