# Intergalactic Custom Cuddlies Star Wars Build-a-Bears are Invading By Amelia Roblin | Published 2010-09-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-build-a-bears References: [forevergeek](http://www.forevergeek.com/2010/09/build-a-bear_star_wars/) & [buildabear](http://www.buildabear.com/shop/browsecategory.aspx?Category=starwars) For those who just can't get enough of the intergalactic paraphernalia, these Star Wars Build-a-Bears are for you. Available online, a teddy can be ordered dressed like your favorite Jedi, with another character costume option for a possible alternate personality. They come in a variety of fur colors with the ability to fit any getup you choose. Marketed at children or simply hard-core George Lucas worshippers, the Star Wars Build-a-Bears come complete with [light sabers](https://www.trendhunter.com/trends/star-wars-tamagotchi) and other necessities. They are [limited-time collector's items](https://www.trendhunter.com/trends/collectible-sanrio), so you'll have to kick into light-speed gear to snag one before they leave this galaxy forever. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Character Toys:** There is a growing trend of customizable character toys, allowing consumers to personalize their toys to match their favorite characters or alter their appearance. - **Limited-time Collector's Items:** Limited-edition and collector's items are gaining popularity in the toy industry, creating opportunities to market exclusive products that appeal to collectors and enthusiasts. - **Cross-promotion of Popular Franchises:** There is an increasing trend of cross-promoting popular franchises, like Star Wars, with other consumer products to leverage the existing fanbase and create new revenue streams. ### Sectors Adopting This - **Toy Industry:** The toy industry can explore the opportunities of customizable toys and limited-edition items to cater to the demands of collectors and fans. - **Film Merchandise:** Film merchandise industry can benefit from cross-promoting popular movie franchises with different products to increase brand exposure and generate additional revenue streams. - **E-commerce:** E-commerce platforms can tap into the trend of limited-time collector's items, creating a marketplace for exclusive products and capitalizing on the sense of urgency and exclusivity. ## Related on Trend Hunter - [Transforming Sci-Fi Plush Toys](https://www.trendhunter.com/trends/pillow-pets-star-wars-chewbacca.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Cartoon-Inspired Plush Toys](https://www.trendhunter.com/trends/build-a-bear.md) - [Luxury Plush Toys](https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Cuddly Plush Collectibles](https://www.trendhunter.com/trends/skoosherz.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Festive Sci-Fi Building Toys](https://www.trendhunter.com/trends/gingerbread-atat-walker.md)