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# Minimalist Sci-Fi Agendas
Moleskin Releases Daily Planner Star Wars Book

By Jonathon Brown | Published 2012-11-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-book
References: [holycool.net](http://www.holycool.net/moleskine-2013-star-wars-limited-edition-daily-planner/)

With the new daily planner Star Wars book, the force will help guide you through your busy schedule.

The 2013 calendar Star Wars book comes from Moleskine and features a hard cover shell. “Don’t Underestimate The Force” is written in black on the black cover to give you some added inspiration.

The Star Wars book planner has 400 pages, a postcard, an inner pocket and includes quotes from the movie series throughout. It sells for $22.45 on [Amazon](https://www.trendhunter.com/trends/logitech-g-return-of-the-jediinspired-collection).

This release comes in the wake of news there will be a seventh Star Wars movie. In October, [Walt Disney Co.](https://www.trendhunter.com/trends/star-wars-coins) bought [Lucasfilm](https://www.trendhunter.com/trends/star-wars-x-casetify-collection) which owns the rights to the Star Wars series and announced plans for at least one more of the wildly popular sci-fi series.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 37% | Activity: 55% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Sci-fi Merchandise:** The popularity of Star Wars merchandise presents an opportunity for businesses to create innovative and minimalist products in the sci-fi genre.
- **Niche Planners:** The release of the Star Wars daily planner highlights the demand for niche planners that cater to specific interests and fandoms.
- **Inspirational Covers:** The use of motivational messages on the cover of the Star Wars book planner demonstrates the potential for incorporating inspirational elements into various products and industries.

### Where This Applies

- **Entertainment Merchandise:** The release of the Star Wars daily planner suggests a lucrative market for businesses that create and sell merchandise based on popular entertainment franchises.
- **Stationery and Office Supplies:** The demand for niche planners such as the Star Wars book planner presents opportunities for the stationery and office supplies industry to expand their offerings with themed products.
- **Motivational Products:** The inspirational messages on the cover of the Star Wars book planner indicate a potential market for businesses in the motivational products industry to create innovative and themed items that inspire and motivate customers.

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