# Galactic Character Blankets These Star Wars Blankets Bring Contemporary Design to the Bedroom By Gurveer Brah | Published 2015-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-blanket References: [hypebeast](http://hypebeast.com/2015/9/star-wars-pendleton) & [pendleton-usa](https://www.pendleton-usa.com/thumbnail/Blankets-Throws/Featured/STAR-WARS-BLANKETS/2723/c/2421/pc/2178.uts) This Star Wars blanket features classic imagery from the global film franchise with an updated and cozy design. With the imminent release of 'Star Wars Episode VII: The Force Awakens,' fandom for the pop culture phenomenon is at a fever pitch. The franchise has seen a slew of [extraordinary merchandising](https://www.trendhunter.com/trends/toy-story-30th-anniversary) -- but this collection updates a staple for fans everywhere. The concept of a Star Wars blanket is not novel but this collaboration with 'Pendleton' boasts the film franchise's classic characters with a contemporary design. The Portland-based company's collection features classic scenery with the intergalactic fighter-jet's, Darth Vader with the Storm Troopers -- and the franchise favorites -- Luke Skywalker, Leia and Han Solo. The collection comes with four different designs and a [limited release of only 1,977 pieces](https://www.trendhunter.com/trends/star-wars-tray) -- referencing the year the original film was released. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Contemporary Design:** The collaboration with 'Pendleton' brings a contemporary design to the classic Star Wars blanket, offering an opportunity for disruptive innovation in home decor. - **Limited Edition:** The limited release of only 1,977 pieces creates scarcity and exclusivity, presenting an opportunity for disruptive innovation in limited edition collectibles. - **Fandom Merchandising:** The fever pitch of fandom for 'Star Wars' creates a demand for unique merchandise, opening up opportunities for disruptive innovation in pop culture merchandising. ### Who This Affects Most - **Home Decor:** The updated design of the Star Wars blanket offers disruptive innovation opportunities in the home decor industry. - **Collectibles:** The limited release of the blanket as a collectible item suggests disruptive innovation opportunities within the collectibles industry. - **Pop Culture Merchandising:** The high demand for unique 'Star Wars' merchandise indicates disruptive innovation opportunities in the pop culture merchandising industry. ## Related on Trend Hunter - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Desert Planet Sci-Fi Collections](https://www.trendhunter.com/trends/sands-of-tatooine-collection.md) - [Transforming Sci-Fi Plush Toys](https://www.trendhunter.com/trends/pillow-pets-star-wars-chewbacca.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Space Travel-Honoring Blankets](https://www.trendhunter.com/trends/rumpl-x-nasa-original-puffy-blanket.md) - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md) - [Sci-Fi Gaming Chair Covers](https://www.trendhunter.com/trends/secretlab-star-wars.md)