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# Sci-Fi Barbie Dolls
Mattel & Disney Created a Range of Fashionable Star Wars Barbie Dolls

By Laura McQuarrie | Published 2019-08-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-barbie
References: [designtaxi](https://designtaxi.com/news/405873/Mattel-Launches-Star-Wars-Barbies-Dressed-As-Darth-Vader-R2-D2-Leia/) & [instagram](https://www.instagram.com/p/B1HJwshhnQ2/)

Collectors of [Barbie](https://www.trendhunter.com/trends/funko-pop-movies-barbie) dolls and Star Wars paraphernalia will be eager to purchase the new Star Wars Barbie dolls from [Mattel](https://www.trendhunter.com/trends/playdoh-barbie) and [Disney](https://www.trendhunter.com/trends/sands-of-tatooine-collection). The collection of high-fashion sci-fi dolls were inspired by the concept art for Princess Leia, Darth Vader, and R2-D2 in Star Wars: A New Hope and offer creative takes on these popular characters.

It's safe to say that nearly all of the available R2-D2 toys on the market represent the droid in its robot-like form but Barbie's take on the character introduces a stylish, anthropomorphized female character with long blue hair and colorfully asymmetrical eye makeup.

Each of the collectible Star Wars Barbie dolls retails for $100 and comes in a unique package. Mattel has shared that these dolls are just the first in a series of Star Wars-inspired dolls for collectors.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 87% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Fashionable-sci-fi Dolls:** Creating more fashionable and stylish renditions of popular sci-fi characters can attract a new market segment for collectors and toy collectors alike.
- **Anthropomorphic-character Design:** Introducing a different take on character designs by creating anthropomorphic versions offer unique and disruptive innovation opportunities.
- **Series of Collectible Themed Dolls:** Creating a collection of dolls with a consistent theme opens up a new market for collectors who want to complete a collection.

### Sectors Adopting This

- **Toy Industry:** Innovation in design and production of collectible dolls and toys can expand the existing market in the toy industry.
- **Fashion Industry:** Collaborations with franchises in creating fashionable renditions of beloved characters can result in a new niche market for the fashion industry.
- **Entertainment Industry:** Creating collectible items related to entertainment franchises such as Star Wars can expand fan base engagement and increase sales.

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