# Co-Branded Intergalactic Campaigns The Dark Side is Defeated with Batteries In This Star Wars Ad By Charlotte Joyce Kidd | Published 2015-10-30 | Updated 2015-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-wars-ad References: [mashable](http://mashable.com/2015/10/30/star-wars-duracell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#U4Tm7dCFo5q) & [duracell](http://www.duracell.com/en-us) In this [Duracell](https://www.trendhunter.com/trends/battery-shopping-experience) Star Wars ad, the evil of the Dark Side is defeated with the help of a battery-powered lightsaber. In the Christmas-themed co-branded Star Wars ad, a young boy awakes Christmas morning to find an army of Stormtroopers outside his bedroom door. Encouraged by R2D2 and C3PO, he grabs his Duracell-powered lightsaber and fights them off. Upon arrival downstairs, he realizes that his little sister is in the snow-covered front yard, also fighting off agents of Star Wars evil. He rushes outside to help her, and the two fight off the Dark Side together. This co-branded Duracell Star Wars ad is a great tie-in for the millions of parents who will be buying their children Star Wars-themed gifts for Christmas. It reminds them that they will need batteries to power those Christmas morning lightsaber duels. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Advertising:** Opportunity for brands to collaborate and create unique advertising campaigns that leverage the popularity of existing franchises such as Star Wars. - **Christmas-themed Marketing:** Potential for brands to capitalize on the holiday season by creating festive and engaging marketing campaigns. - **Product Tie-ins:** Potential for brands to strategically align their products with popular franchises, boosting sales and enhancing brand visibility. ### Sectors Adopting This - **Toy and Gaming Industry:** By partnering with popular franchises like Star Wars, toy and gaming companies can create innovative products that cater to the interests of young fans. - **Consumer Electronics Industry:** With the rise of battery-powered gadgets, consumer electronics companies can benefit from the increasing demand for reliable and long-lasting batteries, particularly during the holiday season. - **Entertainment Industry:** Entertainment companies can explore co-branded marketing opportunities to promote new releases and enhance audience engagement, as seen with the Duracell Star Wars ad campaign. ## Related on Trend Hunter - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Sci-Fi Bath Soaps](https://www.trendhunter.com/trends/star-wars-bath-soap.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md) - [Movie-Inspired Digi-Pets](https://www.trendhunter.com/trends/star-wars-tamagotchi.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Exclusive Sci-Fi Scents](https://www.trendhunter.com/trends/star-wars-fragrances.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md)