# Eco-Conscious Film Promotions A Floating Star Trek Logo Shined in the London Sky for Earth Hour By Andrew Sztein | Published 2013-03-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/star-trek-logo References: [mashable](http://mashable.com/2013/03/25/star-trek-logo-london) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=HBTWl-DtKdM) In an incredibly creative way to promote the highly anticipated Star Trek: Into Darkness film, [Paramount Studios](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-mural) arranged to have a floating Star Trek logo light up the London, England sky during Earth Hour. The mesmerizing effect was achieved with 30 LED-equipped [quadrocopter drones](https://www.trendhunter.com/trends/drone-lightshow) perfectly positioned in the night sky to create the ubiquitous Star Trek logo. Since most of the London lights were shut off in celebration of Earth Hour, the glowing drones shined brightly in the London sky. The floating Star Trek logo was created by Ars Electronica Futurelab & Ascending Technologies. The 30 drones created a Star Trek logo that hovered 118 feet above the ground and measured about 308 feet tall. The highest point of the logo was 426 feet above the ground. The best part? No one had to boldly go where no man has gone before to see this awesome promotion. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Drone Advertising:** Using drones to create captivating visuals in the sky for promotional purposes. - **Eco-friendly Marketing:** Promoting brands and products in a way that aligns with sustainability and environmental consciousness. - **Creative Brand Promotions:** Using innovative and unconventional methods to generate buzz and excitement around a product or service. ### Industries Being Reshaped - **Film and Entertainment:** Leveraging unique promotional techniques to generate interest and excitement in upcoming films. - **Advertising and Marketing:** Exploring new ways to engage consumers and create memorable brand experiences through unconventional advertising methods. - **Technology and Innovation:** Harnessing the power of advanced technologies, such as drones, to deliver innovative and eye-catching marketing campaigns. ## Related on Trend Hunter - [Glowing Movie Campaign Murals](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-mural.md) - [Illuminated Drone Shows](https://www.trendhunter.com/trends/very-ralph-documentary.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Sci-Fi Franchise Logo Puzzles](https://www.trendhunter.com/trends/brickbuilt-star-wars-logo.md) - [Large-Scale Drone Lightshows](https://www.trendhunter.com/trends/drone-lightshow.md) - [Collaboration Sci-Fi Smart Lights](https://www.trendhunter.com/trends/govee-x-dune-tv-backlight-3-lite.md) - [Sci-Fi-Themed Virtual Experiences](https://www.trendhunter.com/trends/roddenberry-archive.md)