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# Sci-Fi Social Media Buttons
Facebook's Star Trek Like Buttons are for the Series' 50th Anniversary

By Joey Haar | Published 2016-09-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/star-trek-like-buttons
References: [thenextweb](http://thenextweb.com/facebook/2016/09/08/facebook-changing-like-buttons-star-trek-fans/) & [medium](https://medium.com/@lindseyshepard/facebook-celebrates-star-treks-50th-8eb48e31077b)

Star Trek, the seminal [science fiction franchise](https://www.trendhunter.com/trends/pandora-x-stranger-things) that explores human morals through the lens of space travel and aliens, is celebrating the 50th anniversary of its release this month, and [Facebook](https://www.trendhunter.com/trends/3d-avatars) is giving Trekkies a nod to that historic landmark by introducing Star Trek Like buttons.

Since Facebook expanded its original 'Like' button to include a host of 'Reactions,' there are different Star Trek Like buttons for each of the available options. The original 'Like' button stays somewhat similar, only gaining a starry background, while the 'Love' heart becomes a Vulcan salute. For the 'Haha,' 'Wow,' 'Sad,' and 'Angry' faces, the new Star Trek Like buttons have been changed to represent various key characters from the series history, including Captain Kirk, Spock, and a Klingon.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 17% | Activity: 35% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Sci-fi Social Media Buttons:** Facebook introduces Star Trek-themed Like buttons for its 'Reactions' feature.
- **Expanded Reactions:** The addition of Star Trek Like buttons reflects the growing trend of using visuals to express emotions on social media platforms.
- **Nostalgia Marketing:** Celebrating the 50th anniversary of Star Trek, the introduction of these Like buttons taps into the trend of leveraging nostalgia to engage audiences.

### Where This Applies

- **Social Media:** Social media platforms have an opportunity to enhance user experience through the incorporation of personalized 'Reactions' like the Star Trek-themed buttons.
- **Entertainment:** The entertainment industry can leverage the popularity of nostalgic franchises to create immersive experiences and engage fans on social media platforms.
- **Marketing and Advertising:** Marketers can harness the power of nostalgia to elicit emotional responses and evoke brand affinity, as demonstrated by Facebook's Star Trek Like buttons.

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