# Toys for Trekkies Special-Edition Barbie Dolls Released as Tie-In to Upcoming 'Star Trek' Prequel By Marissa Brassfield | Published 2009-01-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/star-trek-barbie References: [scifiwire](http://scifiwire.com/2009/01/star-trek-barbie-dolls-why-it-may-be-time-to-worry-about-jjs-movie.php) & [trekmovie](http://trekmovie.com/2008/12/29/first-look-at-new-star-trek-movie-barbie-figures/) J.J. Abrams' upcoming 'Star Wars' prequel has the feathers of a few franchise fans ruffled over the collector's edition [Mattel](https://www.trendhunter.com/trends/wicked-for-good) 'Star Trek' [Barbie](https://www.trendhunter.com/trends/funko-pop-movies-barbie) dolls that will be released just prior to the film. "These are likely only the first product tie-ins to Abrams' reboot movie, but the fact that they are Barbies and not, say, high-quality Art Asylum prop replicas or, say, Master Replica ship models says a lot about how downmarket the new Trek is aiming," seethes Sci Fi Wire. Indeed, as the 'Star Trek' Barbie dolls will be sold for a hefty $43.19 price tag, I share in writer Patrick Lee's disdain, even as a non-Trekkie. The 'Star Trek' Barbie dolls will be sold at [Walmart](https://www.trendhunter.com/trends/david-bowie-doll), Barbie collector dealers and online at the aforementioned stores' respective websites. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Collector's Edition Tie-ins:** Expanding the market for collectible tie-in products to capitalize on the popularity of upcoming movie releases. - **Franchise Brand Partnerships:** Exploring collaborations between popular franchises to create unique and sought-after merchandise. - **Downmarket Branding Strategy:** Using affordable and accessible products, like Barbie dolls, to reach a wider consumer base and maximize sales. ### Sectors Adopting This - **Toy Manufacturing:** Creating limited edition toys or dolls that cater to dedicated fans and collectors. - **Film Merchandising:** Developing tie-in products that complement the release of highly anticipated movies. - **E-commerce Retail:** Providing online platforms for the sale of exclusive and specialty items, attracting niche customer bases. ## Related on Trend Hunter - [Sci-Fi Film-Themed Dart Toys](https://www.trendhunter.com/trends/starfleet-phaser-blaster.md) - [Replica Sci-Fi Toy Kits](https://www.trendhunter.com/trends/playmobil-star-trek-klingon-bird-of-prey.md) - [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md) - [Sci-Fi Media Playsets](https://www.trendhunter.com/trends/buildabridge-mini-bridge.md) - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [Whimsical Doll Collections](https://www.trendhunter.com/trends/wicked-for-good.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Toy-Themed Jelly Beans](https://www.trendhunter.com/trends/jelly-belly-and-mattel.md)