# Celebratory Sci-Fi Beers The Star Trek Anniversary Ales Are Inspired By The Galactic Universe By M | Published 2016-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/star-trek-anniversary References: [foodiggity](http://www.foodiggity.com/star-trek-beer-goes-where-no-ale-has-gone-before/) & [facebook](https://www.facebook.com/ShmaltzBrewing/) In celebration of the 50th Star Trek anniversary, the Shmaltz Brewing Company has put together a [series of ales](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) to commemorate the occasion. The beers take inspiration from the sci-fi series with product names, packaging and flavor combinations that reflect the enterprise. The beer collection will include two customary ales called 'The Trouble With Tribbles' and 'The Voyage to the Northeast Quadrant.' Both drinks will include a diverse flavor profile and packaging that reflects the original Star Trek branding. 'The Trouble with Tribbles' is a [light malt beer](https://www.trendhunter.com/trends/core-legends) that is semi-filtered to visually capture the balance between good and evil. The name references one of the first Star Trek episodes. In contrast, 'The Voyage to the Northeast Quadrant' is much more fruity with notes of white wine infused into the crisp malt taste. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sci-fi Beers:** The creation of beers inspired by popular science fiction franchises opens up opportunities for breweries to tap into niche markets and attract dedicated fan bases. - **Anniversary Ales:** Creating specialty ales to commemorate milestone anniversaries of beloved brands allows breweries to leverage nostalgia and generate buzz around their products. - **Brand-inspired Packaging:** Designing packaging that reflects the original branding of popular franchises like Star Trek positions breweries to capitalize on the cult following and collectible market. ### Who This Affects Most - **Craft Beer:** Craft breweries can utilize the concept of creating specialty and themed beers to differentiate themselves and attract a loyal customer base. - **Entertainment:** Collaborating with entertainment franchises to create branded beverages is an opportunity for the entertainment industry to expand their merchandising efforts and engage with fans in new ways. - **Packaging and Design:** The demand for collectible and visually appealing packaging provides opportunities for packaging and design companies to work with breweries in creating limited edition and commemorative packaging. ## Related on Trend Hunter - [Space-Themed IPA Beers](https://www.trendhunter.com/trends/space-craft-ipa.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md) - [Cosmic Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beer.md) - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Cosmo-Inspired Beers](https://www.trendhunter.com/trends/cosmoale.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md)