# Celebratory Sci-Fi Ales Schmaltz Brewing Unveiled a Star Trek Anniversary Ale at Comic-Con By Mary Van Puymbroeck | Published 2017-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-trek-anniversary-ale References: [brewbound](https://www.brewbound.com/news/shmaltz-brewing-announces-collectors-edition-star-trek-beer-release) & [shmaltzbrewing](http://shmaltzbrewing.com/beer/) Schmaltz Brewing Company launched its celebratory Star Trek Anniversary Ale at this year's Comic-Con. Available in packs of four, the Star Trek: The Next Generation Symbiosis Anniversary Ale is a hoppy wheat ale with aromas of lemon and herbs. With a crisp, dry and clean mouthfeel, this unique collector's ale celebrates 30 years since the premiere of 'Star Trek: The Next Generation.' Schmaltz teamed up with CBS Studios to be the official beer of the Star Trek franchise. Last year, the brewing company launched a special 50th anniversary edition golden ale. Earlier in the year, Schmaltz released the 'Star Trek Klingon Imperial Porter.' Throughout 2017, the brewery will release a total of three Star Trek-themed, limited-edition beers. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sci-fi Ales:** Opportunity for breweries to create unique, limited-edition beers inspired by popular science fiction franchises. - **Collector's Edition:** Increasing demand for specialty beers that cater to collectors, creating a niche market for limited-release brews. - **Branded Collaborations:** Collaborations between breweries and entertainment franchises offer new avenues for brand promotion and fan engagement. ### Sectors Adopting This - **Craft Beer:** Craft breweries can tap into the growing trend of brewing sci-fi themed ales to attract niche markets and increase brand recognition. - **Entertainment:** Entertainment companies can explore partnerships with breweries to create branded beers that further engage with their fan base and generate additional revenue streams. - **Collectibles:** The release of limited-edition, collector's ales creates opportunities for collectible beer culture to develop and for enthusiasts to trade and collect unique brews. ## Related on Trend Hunter - [Space-Themed IPA Beers](https://www.trendhunter.com/trends/space-craft-ipa.md) - [Cosmic Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beer.md) - [Trailblazing West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipas.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Festive Fruit-Forward Beers](https://www.trendhunter.com/trends/fruitforward-beer.md) - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [IPA Beer-Celebrating Events](https://www.trendhunter.com/trends/goldwater-brewing-company.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md)