# Patriotic Grocer Dessert Ranges The Kroger Star Spangled Desserts are Here for the Fourth of July By Michael Hemsworth | Published 2023-07-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/star-spangled-desserts References: [snackandbakery](https://www.snackandbakery.com/articles/109286-kroger-sweetens-fourth-of-july-celebrations-with-patriotic-desserts) & [kroger](https://www.kroger.com)  The [Kroger Star](https://www.trendhunter.com/trends/kroger-summer-in-a-pint) Spangled Desserts are here in celebration of the Fourth of July 2023 to provide shoppers with a delicious way to elevate their barbecue get-togethers. The various bakery items are each themed with a patriotic flair to show off red, white and blue colors galore that are deliciously suited for serving to guests at a party. The bakery items include cookies, angel food cake, patriotic cupcakes, patriotic pie, cheesecake and more, which are each being offered for in-store purchase, delivered via Boost by Kroger or via [Kroger Pickup](https://www.trendhunter.com/trends/kroger-memorial-day). Vice President and Head of Marketing Tom Duncan spoke on the Kroger Star Spangled Desserts saying, "The Fourth of July is a time to come together to celebrate [America's](https://www.trendhunter.com/trends/i-heart-america) independence. It is a time to gather with friends and family over backyard barbecues, roasting s'mores around a fire, and watching fireworks light up the night sky. No matter how you choose to celebrate, Kroger is grateful to play a part in so many gatherings to help our customer's honor the holiday." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 48% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Patriotic-themed Desserts:** Opportunity for bakeries and dessert brands to create and market patriotic-themed treats for special occasions like the Fourth of July. - **Convenient Food Delivery:** Opportunity for delivery services like Boost by Kroger to offer themed bakery items for special occasions, providing convenience and variety to customers. - **In-store Pickup:** Opportunity for grocery stores to promote in-store pickup options for customers to easily purchase and enjoy themed bakery items for special occasions. ### Industries Being Reshaped - **Bakery:** Bakery industry can capitalize on creating and selling patriotic-themed desserts for special occasions like the Fourth of July. - **Food Delivery:** Food delivery industry can leverage themed bakery items for special occasions to attract customers and increase revenue. - **Grocery:** Grocery industry can promote in-store pickup options for customers to conveniently purchase and enjoy themed bakery items for special occasions. ## Related on Trend Hunter - [Patriotic Barbecue Donut Ranges](https://www.trendhunter.com/trends/stars-stripes-sweetness-collection.md) - [Independence Day Donut Lineups](https://www.trendhunter.com/trends/star-spangled-sweetness-collection.md) - [Patriotic Americana Donuts](https://www.trendhunter.com/trends/krispy-kreme-stars-and-stripes-dozen.md) - [Patriotic Prepackaged Snack Cakes](https://www.trendhunter.com/trends/little-debbie-independence-day.md) - [Exclusive Patriotic Donuts](https://www.trendhunter.com/trends/i-heart-america.md) - [Limited-Edition Americana Snack Cakes](https://www.trendhunter.com/trends/hostess-4th-of-july-treats.md) - [Indulgent Independence Day Donuts](https://www.trendhunter.com/trends/pinkbox-doughnuts-fourth-of-july.md) - [Patriotic Americana Pastry Collections](https://www.trendhunter.com/trends/fourth-of-july-donuts.md) - [Low-Cost Holiday Grocer Campaigns](https://www.trendhunter.com/trends/kroger-memorial-day.md)