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# International Entertainment Subscriptions
Disney Plans to Integrate Star Plus onto the Platform

By Amy Duong | Published 2021-04-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/star-plus
References: [theverge](https://www.theverge.com/2020/12/10/22165950/disney-star-streaming-service-hotstar-international-movies-tv)

Disney puts plans in place to officially launch 'Star Plus' this summer as an international branch for its [Disney Plus](https://www.trendhunter.com/trends/adsupported-subscription-tier) subscribers in Canada, New Zealand, and Europe. The entertainment will be fully integrated into Disney Plus and easily accessible. It will feature numerous shows from Disney's non-main franchise brands.

This includes shows and films from FX and [20th Century](https://www.trendhunter.com/trends/international-delight-home-alone) that will be made available for streaming. Star Plus is added to appeal to Latin American subscribers. The upcoming streaming service will also carry programs such as ESPN and [ESPN Plus](https://www.trendhunter.com/trends/shareplay) material. Notably, this will also be a move towards sports content. The international Star Plus streaming service is set to launch officially in June later this year.

Image Credit: Disney Plus

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 10% | Activity: 11% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **International Entertainment Streaming:** Disney's integration of Star Plus onto its international platform provides a major disruptive innovation opportunity for the entertainment industry to cater to global audiences.
- **Expansion of Non-mainstream Brands:** The integration of FX and 20th Century shows and films into the Disney Plus platform showcases a growing trend of diversification in the entertainment industry.
- **Sports Content Streaming:** The inclusion of ESPN and ESPN Plus material on the Star Plus streaming service presents a major disruptive innovation opportunity for the sports content industry to expand their global reach.

### Industries Being Reshaped

- **Entertainment:** The launch of Star Plus and its integration into Disney Plus presents a major opportunity for the entertainment industry to expand its audience globally.
- **Streaming Services:** Disney's move to expand their streaming service's content with the integration of Star Plus highlights a growing trend in the streaming industry to diversify their offerings.
- **Sports Content:** The inclusion of sports content on Disney's Star Plus streaming service provides a major disruptive innovation opportunity for the industry to cater to a global fanbase.

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