# Phantasmagorical Building Facades The Star Palace By Tinkalicious | Published 2008-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/star-palace-creates-magic-in-void References: [yankodesign](http://www.yankodesign.com/2008/11/26/star-palace-accesses-the-magic-void-space/) & [unstudio](http://www.unstudio.com/) Projecting or installing spectacular lighted images on a building’s exterior is a commonplace practice for casinos and hotels in tourist destinations such as Las Vegas. This phantasmagorical lighted moire pattern is the exterior of the Star Palace department store in Kaohsiung, Taiwan. The Star Palace is widely known for its “wow” factor, and this facade display created by [UN Studio](https://www.trendhunter.com/trends/un-studio) is no exception. The concept behind the design is “to prepare the shopper for the void inside.” Designed as a sun screen and weather barrier, the exterior designs at the Star Palace constantly change, producing different visual effects to the customers as they travel the spiral escalators through the various floors of the store. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Spectacular Building Facades:** The trend of projecting or installing spectacular lighted images on building exteriors creates a unique visual experience for customers. - **Dynamic Exterior Designs:** The trend of constantly changing exterior designs allows for a dynamic and engaging shopping experience. - **Wow Factor Architecture:** The trend of creating architectural designs with a 'wow' factor attracts attention and enhances the overall brand image. ### Industries Being Reshaped - **Retail:** The retail industry can leverage spectacular building facades and dynamic exterior designs to create immersive and memorable shopping experiences. - **Hospitality:** The hospitality industry can incorporate wow factor architecture into hotels and casinos to attract tourists and provide a unique and memorable stay. - **Architecture and Design:** The architecture and design industry can explore innovative techniques to create visually stunning building facades that captivate audiences. ## Related on Trend Hunter - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Metal Sheet-Facade Book Stores](https://www.trendhunter.com/trends/shanghai-book-city.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Recycled Glass Retail Facades](https://www.trendhunter.com/trends/bulgari-shanghai.md) - [Mansion-Topped Surreal Hotels](https://www.trendhunter.com/trends/marison-heler.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md)