# Super Bowl Commercial Contests Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial By Katherine Pendrill | Published 2023-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial References: [elitedaily](https://www.elitedaily.com/lifestyle/doritos-super-bowl-commercial-2023-contest-tiktok-how-to-enter) & [doritos](https://www.doritos.com/TriangleTryout)  Doritos has been known to churn out some memorable Super Bowl commercials in the past and this year the brand is giving one lucky fan a chance to be a part of that history and star in a Super Bowl commercial. [Doritos'](https://www.trendhunter.com/trends/triangle-tracker) newest Super Bowl commercial is all about the brand's new Sweet & Tangy BBQ-flavored chips, which dropped earlier this month. To promote the new chips, Doritos is launching a Super Bowl Commercial Contest that will reward one lucky fan with the opportunity to star in a Super Bowl commercial. To snag this role, you'll need to [star in a TikTok dance-off](https://www.trendhunter.com/trends/burn-ball) called the 'Doritos Triangle Tryouts,' where you’ll “share your best triangle-inspired dance on TikTok." Your dance will have to be based on TikTok dancer @vibin.wit.tay’s routine, but you'll need to add your own flavor in order to stand out. To enter the Doritos Triangle Tryouts, record your TikTok dance and tag #DoritosTriangleTryout and #Entry before January 11, 2023. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 66% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **User-generated Content (UGC):** Doritos Triangle Tryouts invite consumers to create and share their own creative UGC campaigns. - **Interactive Marketing:** The Doritos Triangle Tryouts campaign utilizes TikTok's interactive features to engage with fans and create a memorable Super Bowl campaign together. - **Crowdsourcing:** By allowing fans to create and submit their own content, Doritos is leveraging the power of crowdsourcing to create a more authentic and engaging Super Bowl campaign. ### Industries Being Reshaped - **Advertising:** The Doritos Triangle Tryouts campaign is disrupting traditional advertising by incorporating user-generated content, interactive marketing, and crowdsourcing to create a more engaging and memorable Super Bowl commercial. - **Social Media:** The use of TikTok in the Doritos Triangle Tryouts campaign showcases the power of social media platforms to create interactive and engaging campaigns that resonate with audiences. - **Snack Food:** Doritos' Triangle Tryouts campaign is revolutionizing the way snack food brands promote their products by incorporating user-generated content, and leveraging the power of social media to create authentic and engaging campaigns. ## Related on Trend Hunter - [Super Bowl Haircut Contests](https://www.trendhunter.com/trends/namethattriangle.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Triangle-Hunting AR Lenses](https://www.trendhunter.com/trends/triangle-tracker.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md)