# Leak-Proof Squeezable Packaging Star Drop Has a Smart Dispensing System for Ultra-Fluid Formulas By Laura McQuarrie | Published 2021-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/star-drop References: [premiumbeautynews](https://www.premiumbeautynews.com/en/star-drop-a-unique-technology) Star Drop by [Aptar Beauty + Home](https://www.trendhunter.com/trends/neodropper) is a packaging solution that was created for ultra-fluid foundations. The [squeezable soft bottle](https://www.trendhunter.com/trends/tottle) leverages patented valve technology, SimpliSqueeze, so that the flow of the product is automatically cut off when pressure on the barrel drops. As people shy away from makeup products with more full-coverage formulas, they are looking for lighter, more wearable products in the form of fluid foundations, skin tints and tinted serums that help to amplify radiance. Although brands favor droppers and other solutions for these kinds of liquid formulas, consumers often find these packaging solutions difficult to control. These solutions help to address the need to preserve formula, keep them hygienic and still support [precision application processes](https://www.trendhunter.com/trends/quadpack-serenity-tube). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 34% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smart Dispensing Technology:** Aptar Beauty + Home's SimpliSqueeze valve technology offers disruptive innovation opportunities in the packaging industry by enabling control over liquid product dispensing. - **Lightweight Formulas:** As consumers continue to search for lighter and more wearable makeup products, there is potential for disruptive innovation in the beauty industry by developing specialized packaging solutions for ultra-fluid formulas. - **Hygienic Packaging:** Packaging solutions that help to preserve product formulas and keep them hygienic can offer disruptive innovation opportunities in the cosmetics industry by addressing consumer concerns about product contamination. ### Industries Being Reshaped - **Cosmetics:** Aptar Beauty + Home's Star Drop packaging solution has disruptive innovation potential within the cosmetics industry by providing a leak-proof, hygienic and controlled dispensing system for lightweight makeup formulas. - **Packaging:** Disruptive innovation opportunities exist in the packaging industry through the development of specialized packaging solutions such as Aptar Beauty + Home's Smart Dispensing Technology for liquid products. - **Beauty:** As consumers continue to prioritize lightweight and wearable beauty products, disruptive innovation opportunities exist in the beauty industry for companies to develop customized packaging solutions that enhance the consumer experience. ## Related on Trend Hunter - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Precision Beauty Droppers](https://www.trendhunter.com/trends/neodropper.md) - [Rolling Applicator Droppers](https://www.trendhunter.com/trends/freedom-dropper.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Child-Resistant Beauty Droppers](https://www.trendhunter.com/trends/childproof-dropper.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md)