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# Summer Surfing Lookbooks
The Staple Summer 2014 Lookbook is a Surfer's Paradise

By Vasiliki Marapas | Published 2014-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/staple-summer-2014
References: [highsnobiety](http://www.highsnobiety.com/2014/05/01/staple-summer-2014-paradise-lost-lookbook/) & [staplepigeon](http://staplepigeon.com/)

The Paradise Lost lookbook for Staple's Summer 2014 collection is pure bliss. The collection features unique color combinations, flirty patterns and vivid graphics; paired with mix and match fabrics, the line is a fun update on [classic athletic wear](https://www.trendhunter.com/trends/lazy-daze-collection). I wouldn't be surprised if the collection becomes essential to the wardrobes of surfers everywhere.

Indeed, surfing is not merely a sport: it's a lifestyle, a fact that Staple knows all too well. The lookbook encompasses the laid-back, easy-going vibe of [surf culture](https://www.trendhunter.com/trends/sel-de-mer). If you like to catch a wave, you'll definitely enjoy perusing the pages of this lookbook, but it's definitely not a pre-requisite.

The images will have you lusting for summer, so you can bust out these [super-casual duds](https://www.trendhunter.com/trends/marmot-1).

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 66% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Surf-inspired Fashion:** The popularity of surf-inspired fashion is on the rise, creating opportunities for retailers to create new collections with fun updates on athletic wear.
- **Mix-and-match Fabrics:** Mix-and-match fabrics are becoming an important feature in fashion lines, offering designers new ways to create unique color combinations and patterns.
- **Athletic Wear as Everyday Wear:** The trend of incorporating athletic wear into everyday outfits is growing, pushing designers to create collections that are both performance-enhancing and stylish.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can take advantage of the popularity of surf culture by incorporating surf-inspired designs into their collections.
- **Sports Apparel:** Companies producing sports apparel can use mix-and-match fabrics and unique color combinations to create performance-enhancing clothing that also appeals to fashion-conscious consumers.
- **Athletic Footwear:** Athletic footwear companies can explore incorporating fashion-forward designs into their collections, blurring the lines between athletic and casual wear.

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