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# Mental Health Awareness Capsules
Staple Pigeon Joins Liz Beecroft on a Special Collection

By Amy Duong | Published 2021-07-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/staple-pigeon-1
References: [hypebeast](https://hypebeast.com/2021/6/jeff-staple-and-liz-beecroft-team-up-to-launch-capsule-collection-for-mental-health-awareness)

[Jeff Staple](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) works with Liz Beecroft join forces to create a new collection under Staple Pigeon that brings awareness to mental health. Staple is a fashion and graphic designer, and Beecroft is a psychotherapist and social worker. The duo join forces to launch a set of apparel and accessories entitled 'A Staple of Your Well-Being.' It features a graphic tee, a wellness journal, pill box, hoodie, and a stress reliever toy shaped like a pigeon.

To launch the collection, the two had a conversation about the topic of mental health. Jeff opened up about his experience and how he managed stress throughout his career. In a press release, Beecroft states, “By collaborating on this collection with Jeff, we’re [breaking down the stigma](https://www.trendhunter.com/trends/be-an-outsider-1) behind the topic of mental health especially within the streetwear space. It’s okay to be honest and real about your feelings and what we go through.”

Image Credit: Staple, Menti Sesh

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 53% | Activity: 30% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Mental Health Fashion:** Fashion brands or designers collaborating with healthcare professionals to create collections that raise awareness about mental health.
- **Wellness Accessories:** Designing accessories like pill boxes and stress relief toys that cater to people's mental wellness needs.
- **Stigma-breaking Strategies:** Socially driven innovation to break down the stigma surrounding mental health in various industries.

### Industries Being Reshaped

- **Fashion Industry:** Collaborating with mental health experts in the design process and promoting mental health awareness through fashion merchandise.
- **Healthcare Industry:** Innovating products that cater to people's mental health needs and working with designers to create wellness accessories.
- **Social Work Industry:** Partnering with designers to promote the importance of mental health in their respective industries and communities.

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