# Highlighter Portraits Staple 'Highlighter' Series Features Neon Portraits of Hip-Hop Icons By Marissa Brassfield | Published 2009-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/staple-highlighter-tees References: [streething](http://www.streething.com/archives/11045) & [colette.fr](http://www.colette.fr/#/a/3/eshop/174/staple/brand/895/) Hip-hop fans and [streetwear aficionados](https://www.trendhunter.com/trends/wasted-youth-x-tappei) will love the 'Highlighter' series of tees from Staple, which feature neon portraits of [rap icons](https://www.trendhunter.com/trends/supreme-x-wutang-clan) in common [highlighter colors](https://www.trendhunter.com/trends/stabilo-boss). These Staple highlighter tees remind me of the typographical pieces of portraiture we saw late last year with Jay-Z's "Brooklyn Go Hard" music video and the artwork compiled for the Grammys. **Implications** - Rap icons represent rebellion and glamour -- two things incredibly attractive to consumers. To monetize the phenomenon of hip-hop music, style and culture, businesses need to evaluate their client base and determine how they can bend this trend to their advantage. Hip-hop culture causes a lot of controversy, but opportunities for businesses do exist. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Neon Portraits:** Businesses can explore creating neon portraits as a unique and eye-catching form of artistic expression. - **Hip-hop Fashion:** There is an opportunity for fashion brands to incorporate hip-hop influences into their designs and appeal to a wider consumer base. - **Cultural Iconography:** Exploring and capitalizing on cultural iconography can create connections with consumers who are drawn to rebellious and glamorous imagery. ### Who This Affects Most - **Apparel:** The apparel industry can create streetwear collections inspired by hip-hop icons and incorporate neon designs for a bold and contemporary look. - **Art and Entertainment:** Artists and entertainment companies can collaborate to create neon portraits of famous rap icons that resonate with fans and collectors. - **Marketing and Branding:** Marketing and branding agencies can leverage hip-hop culture and neon imagery to create impactful campaigns that resonate with a diverse audience. ## Related on Trend Hunter - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md)