# Luxe Hydration Collections The Stanley 1913 x JENNIE Capsule Features New Silhouettes & Charms By Laura McQuarrie | Published 2025-09-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stanley-1913-x-jennie References: [newswire](https://www.newswire.ca/news-releases/stanley-1913-unites-with-chart-topping-phenomenon-jennie-to-launch-ultimate-luxe-hydration-collection-818652197.html) & [stanley1913](https://www.stanley1913.com/products/stanley-x-jennie-quencher-luxe-tumbler-30-oz) Stanley 1913, the hydration brand that built a cult following that’s just as excited about drinkware as what’s inside them, teamed up with [JENNIE](https://www.trendhunter.com/trends/beats-solo-4-jennie), the founding member of [BLACKPINK](https://www.trendhunter.com/trends/moleskine-x-blackpink), to introduce the limited-edition [Stanley 1913 x](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection) JENNIE collection in Midnight Ruby. This sleek, fashion-forward capsule launches fresh new silhouettes from the brand, including the Quencher Luxe Tumbler and the All Day Slim Luxe Bottle. The 30-ounce Quencher Luxe Tumbler sports a silicone base, plus translucent Tritan handle, while the lightweight and portable 12-ounce All Day Slim Luxe Bottle is characterized by silver floral accents and a heart-shaped graphic. At a time when collectors can't get enough charms, this capsule introduces a fun way for fans to express themselves with a NINIBARA—an exclusive capybara design created by JENNIE—a bear, and a "JENNIE" name plate. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 88% | Activity: 93% | Freshness: 50% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Personalized Drinkware Accessories:** As drinkware evolves into a fashion statement, incorporating customizable charms offers a fresh way for consumers to showcase individuality through everyday items. - **Collaborative Celebrity-branded Collections:** Celebrity collaborations in product design are reshaping brand loyalty by using cultural icons to cultivate exclusive consumer experiences. - **Stylized Functional Hydration:** The fusion of fashion and functionality in drinkware design appeals to lifestyle-oriented consumers seeking high-quality, aesthetically pleasing solutions. ### Industries Being Reshaped - **Fashion-infused Consumer Goods:** The intersection of fashion and everyday objects opens new avenues for brands to create trendsetting, limited-edition items that double as status symbols. - **Luxury Hydration Market:** Premium drinkware presents an emerging niche within hydration products, driven by consumer desire for uniqueness and style in utility items. - **Celebrity Endorsements and Branding:** Partnering with celebrities in product lines provides innovative avenues for leveraging influencer status in driving brand buzz and exclusivity. ## Related on Trend Hunter - [Kpop Star Drinkware Collabs](https://www.trendhunter.com/trends/midnight-ruby.md) - [Ultra-Femme Floral Tumblers](https://www.trendhunter.com/trends/loveshackfancy-2.md) - [Marbled Drinkware Capsules](https://www.trendhunter.com/trends/stanley-1913-2.md) - [Seasonal Drinkware Capsules](https://www.trendhunter.com/trends/comfort-and-joy.md) - [Beauty-Inspired Vibrant Water Tumblers](https://www.trendhunter.com/trends/quencher-tumbler.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Hip Hydration Product Ranges](https://www.trendhunter.com/trends/stanley-1913-x-target.md) - [Fitness Gear-Inspired Drinking Capsules](https://www.trendhunter.com/trends/stanley-4.md) - [Sleek Matte Black Drinkware](https://www.trendhunter.com/trends/black-chroma-collection.md)