# Collaboration Soccer-Celebrating Tumblers These Stanley 1913 Cups Celebrate Football By Michael Hemsworth | Published 2025-12-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stanley-1913-cups References: [stupiddope](https://stupiddope.com/2025/12/stanley-1913-expands-its-football-footprint-with-three-limited-edition-global-drops/) & [ca.stanley1913](https://ca.stanley1913.com/?srsltid=AfmBOoq_O3VyjWYRSejNSd-TqlzwkJLXPAtdskN2J9fgnhMJC_2XKKXo)  These new [Stanley 1913](https://www.trendhunter.com/trends/messi-legacy) cups have been debuted by the brand as a series of reusable tumblers that pay homage to some of the most recognizable names and teams in football. The range consists of three styles including the Messi x Stanley 1913, [Paris Saint-Germain](https://www.trendhunter.com/trends/droplet-and-paris-saintgermain) x Stanley 1913 and the [Arsenal](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection) x Stanley 1913, which are each emblazoned with their respective player or team along the side. The various tumblers are thus great for avid fans to use as a way to show off their soccer pride. The new Stanley 1913 cups are all limited-edition and come as part of the brand's continued focus on collaboration to help capture the attention of consumers with personalized accessories. Image Credit: Stanley 1913 ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 9% | Activity: 11% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Collaborative Brand Partnerships:** The partnership between Stanley and famous soccer entities like Messi and Paris Saint-Germain highlights a growing trend in cross-industry collaborations to create unique consumer products. - **Sports Merchandise Personalization:** The creation of personalized soccer-themed tumblers offers a fresh take on sports merchandise, appealing to consumers seeking individual expressions of fandom. - **Limited-edition Collectibles:** The launch of limited-edition tumbler collections capitalizes on consumer desire for exclusivity and collectibles in the market. ### Industries Being Reshaped - **Merchandising:** By incorporating iconic soccer themes into everyday products, the merchandising industry can tap into emotionally driven purchases from sports fans. - **Sports Marketing:** Collaborating with household names in soccer allows the sports marketing industry to craft more engaging and memorable campaigns. - **Sustainable Consumer Goods:** Reusable football-themed tumblers cater to the growing demand within the sustainable consumer goods industry for products that combine eco-friendliness with popular culture. ## Related on Trend Hunter - [Shimmering Reusable Drink Carriers](https://www.trendhunter.com/trends/stanley-dream-weaver-collection.md) - [Zodiac-Inspired Tumblers](https://www.trendhunter.com/trends/stanley-lunar-new-year.md) - [Nature-Inspired Drink Carriers](https://www.trendhunter.com/trends/stanley-x-always-with-honor.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Sleek Trophy Designs](https://www.trendhunter.com/trends/mvp-trophy.md) - [Football-Themed Drink Carriers](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection.md) - [Luxe Hydration Collections](https://www.trendhunter.com/trends/stanley-1913-x-jennie.md) - [Basketball Player-Supported Hydration Products](https://www.trendhunter.com/trends/caitlin-clarks.md) - [Rapper-Backed Hydration Partnerships](https://www.trendhunter.com/trends/stanley-1913-x-post-malone.md)