# Singer-Influenced Drink Carriers Stanley 1913 and Kacey Musgraves Partnered on a New Collection By Michael Hemsworth | Published 2026-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stanley-1913-and-kacey-musgraves References: [bevindustry](https://www.bevindustry.com/articles/98524-kacey-musgraves-stanley-1913-saddle-up-for-western-inspired-collection) & [stanley1913](https://www.stanley1913.com)  [Stanley 1913](https://www.trendhunter.com/trends/stanley-1913-1) and Kacey Musgraves have partnered up on a series of Western-inspired products that pay homage to the singer's Texas roots for fans and style aficionados alike to pick up. The announcement includes a four-piece capsule. collection that includes some of the most recognizable products from Stanley, which have been given a Musgraves-approved style update. The range thus features a vintage Western flare that's inspired by both rodeo culture and Musgraves' latest album Middle of Nowhere. The range builds on the brand's prowess for limited-edition products and also includes charms to encourage consumers to update their existing accessories. Musgraves spoke on the collaboration with Stanley 1913 saying, "I’ve been wanting to partner with Stanley 1913 for ages. It’s been fun collaborating on a collection that reflects my personal aesthetic; blending modern and traditional, and something I actually use every day whether I’m hydrating in the studio, preparing for tour or surviving the occasional dry spell.” Image Credit: Stanley 1913 ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 58% | Activity: 52% | Freshness: 85% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-led Hydration:** Musician-backed drinkware collections create room for fandom-driven utility products that merge everyday wellness with entertainment identity. - **Western Lifestyle Accessories:** Rodeo-inspired aesthetics in reusable carriers signal opportunities for heritage styling to refresh functional consumer goods. - **Collectible Drinkware Customization:** Limited capsules and add-on charms point to growing demand for personalized hydration products that extend value beyond the initial purchase. ### Industries Being Reshaped - **Consumer Goods:** Branded reusable containers are becoming expressive lifestyle items, opening space for premium collaborations and collectible product drops. - **Music and Entertainment:** Artist partnerships can translate fan affinity into tangible daily-use merchandise with broader appeal than traditional tour products. - **Fashion Accessories:** Style-led enhancements to practical carriers position drinkware as an accessory category shaped by seasonal aesthetics and personal identity. ## Related on Trend Hunter - [Bakery-Inspired Tumbler Ranges](https://www.trendhunter.com/trends/stanley-2026-valentines-day-collection.md) - [Romantic Retailer-Exclusive Tumblers](https://www.trendhunter.com/trends/tumbler-collection.md) - [Patriotic Drink Carriers](https://www.trendhunter.com/trends/target-x-stanley-americana-collection.md) - [Posh Pink-Hued Cafe Merch](https://www.trendhunter.com/trends/2026-starbucks-japan-sakura-collection.md) - [Cross-Network Playoff Promotions](https://www.trendhunter.com/trends/Playoff-Marketing-Campaign.md) - [Hyper-Fast Cold Brew Makers](https://www.trendhunter.com/trends/automatic-cold-brew-machine.md) - [Flavor-Fueled Fan Experiences](https://www.trendhunter.com/trends/wingstop-house-of-flavor.md) - [Bank-Affiliated Bitcoin ETFs](https://www.trendhunter.com/trends/Bitcoin-ETF.md) - [AI-Powered Closet Experiences](https://www.trendhunter.com/trends/try-on-in-search.md)