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# Minimalist Stand-Up Cafes
Pauline's Boasts a Warm Interior Which is Arranged by Master Studio

By Kalin Ned | Published 2019-03-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/standup-cafe
References: [dezeen](https://www.dezeen.com/2019/03/04/paulines-coffee-bar-cape-town-master-studio-sisal-interiors/) & [paulinescoffee](http://paulinescoffee.com)

This stand-up cafe in Cape Town's Sea Point neighborhood takes full advantage of its "awkwardly narrow floor plan." The [pared-back interior](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi) has been arranged by [Master Studio](https://www.trendhunter.com/trends/olivier-rousteing).

The establishment is truly revolutionizing the coffee industry. The dominant contemporary presence of cafes is rooted in productivity as freelancers move in to do their work in homey, design-driven and caffeine-offering businesses. However, the stand-up cafe is a concept that completely counters this notion and maybe for the better as it promotes a mindful moment, general connectivity and community-building.

Master Studio outfitted the Cape Town-based Pauline's with two to three materials. A strong point in the aesthetic of the stand-up cafe is the textured walls which are covered in Sisal -- "a natural fiber made from the Mexican plant, Agave Sisalana."

Photo Credits: [Sarah De Pina](https://www.dezeen.com/2019/03/04/paulines-coffee-bar-cape-town-master-studio-sisal-interiors/)

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 92% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Interiors:** The rise of minimalist stand-up cafes presents an opportunity for interior designers and architects to create sleek, pared-back spaces that promote mindfulness and community.
- **Mindful Moments:** The concept of stand-up cafes disrupts the traditional productivity-focused cafe culture by encouraging customers to take a mindful moment and prioritize human connection, creating opportunities for coffee shop owners to differentiate their businesses.
- **Sustainable Materials:** The use of natural and sustainable materials like Sisal in the interior design of stand-up cafes opens up avenues for eco-friendly innovation and product development in the coffee industry.

### Sectors Adopting This

- **Interior Design:** The minimalist interior trend in stand-up cafes creates opportunities for interior designers to incorporate unique design elements and create functional yet visually appealing spaces for customers.
- **Hospitality:** The rise of stand-up cafes offers the hospitality industry an opportunity to provide a new type of coffee experience, fostering community and encouraging customers to stay longer and engage with others.
- **Sustainable Design:** The use of sustainable materials in stand-up cafes presents opportunities for the sustainable design industry to showcase innovative eco-friendly solutions and contribute to a more environmentally conscious coffee industry.

## Related on Trend Hunter

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- [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md)
- [Compact Urban Cafes](https://www.trendhunter.com/trends/the-chapel.md)
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