# Nature-Inspired Candle Rebranding The Standard Wax Rebranding is a Back to Basics Return to Nature By M | Published 2013-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/standard-wax References: [travisladue](http://travisladue.com/branding) & [standardwax.bigcartel](http://standardwax.bigcartel.com/) Graphic designer Travis Ladue revamped the Standard Wax [candle brand](https://www.trendhunter.com/trends/artisanal-candle-collection) to the organic foundations of their [100% handmade candles](https://www.trendhunter.com/trends/california-incline) with the launch of 'The New Standard' packaging. Because Standard Wax doesn't advertise their logo on their candles, the entire brand's impression relies entirely on customer's interaction with the packaging. Cleverly, Travis Ladue went with an emphasis on the agrarian and the primitive nature of candle making with an elegant, simple, and clutter-free teal and white logo that extends over the corner of each candle box. On each logo is owner Samantha Irwin's handwritten name of the candle, which adds a personalized and natural feel. A nod to the iconic tree-like candle holders the Standard Wax candles come in, each candle now comes in a [recycled cardboard brown box](https://www.trendhunter.com/trends/candle-bakery) filled with recycled paper maché-esque tissue. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Packaging:** Brands should consider incorporating organic and rustic elements to their product's packaging design to appeal to customers who value natural and sustainable products. - **Personalized Branding:** Customers appreciate personalized branding that adds a human touch to the brand, which can be achieved through handwritten elements in packaging design. - **Sustainable Packaging Materials:** Using eco-friendly and recycled materials in packaging design can appeal to environmentally conscious customers and lead to a sustainable brand image. ### Where This Applies - **Home Décor:** Incorporating nature-inspired, personalized, and sustainable elements in home décor products' packaging design can create a unique selling point for customers looking for eco-friendly and naturally-inspired items. - **Personal Care:** Personal care brands can appeal to environmentally conscious customers by using sustainable packaging materials and incorporating personalized and natural elements in their packaging design. - **Food and Beverage:** Food and beverage brands can create sustainable brand images by using eco-friendly and recycled materials in the packaging design and incorporating natural and personalized elements in the branding. ## Related on Trend Hunter - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Minimalist Candle Collections](https://www.trendhunter.com/trends/yankee-candles-studio-collection.md) - [Beeswax Sculptural Candles](https://www.trendhunter.com/trends/greentree.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Plant-Based Candle Collections](https://www.trendhunter.com/trends/plantbased-candle-collections.md) - [Air Freshener Rebrands](https://www.trendhunter.com/trends/air-wick-1.md) - [Refined Candle Collections](https://www.trendhunter.com/trends/core-candle-collection.md)