# Time-Telling Performances The Standard Time Installation by Mark Formanek By Meghan Young | Published 2010-03-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/standard-time-installation References: [swipelife](http://swipelife.com/2010/03/09/standard-time-by-mark-formanek/) & [standard-time](http://www.standard-time.com/shop_en.php) The Standard Time installation is one that will stand the test of time--quite literally. Although only set up for exactly twenty-four hours, it was recorded on film, the result of which could be used as a clock in our day-to-day lives. The brainchild of Mark Formanek, the Standard Time installation can be put onto a loop setting on your computer or a similar device to [tell the time](https://www.trendhunter.com/trends/digital-clock-online) here and now, even though it was created in the past. If you don't want to set Standard Time as your [screen saver or desktop image](https://www.trendhunter.com/trends/taoclock), simply purchase the DVD version for only 29.90 Euro. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Time-telling Art Installations:** Opportunity for artists to create innovative installations that depict time in unique and captivating ways. - **Digital Clock Alternatives:** Potential for the development of alternative digital clocks that can be looped or recorded on film, offering more creative and customizable time-telling options. - **Time-based Media Consumption:** Increasing interest in using time-based media, such as films, for functional purposes like time-telling instead of pure entertainment. ### Industries Being Reshaped - **Art and Design:** Artists have the opportunity to explore and innovate within the realm of time-telling art installations. - **Technology and Gadgets:** Tech companies can capitalize on the demand for alternative digital clock options, creating unique and customizable time-telling devices. - **Media and Entertainment:** Media companies can explore and cater to the growing interest in time-based media consumption for functional purposes like time-telling. ## Related on Trend Hunter - [Unique Timekeeping Devices](https://www.trendhunter.com/trends/unique-timekeeping-device.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Tape Measurable Time Devices](https://www.trendhunter.com/trends/setime-clock.md) - [Embassy Wait-Representing Installations](https://www.trendhunter.com/trends/water-clock-installation.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md) - [Intricate Site-Specific Installations](https://www.trendhunter.com/trends/folded-time.md)