# Performance-Driven Lifestyle Brands Standard Self Care Creates Natural Remedies for Skincare By Elena Rahman | Published 2022-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/standard-self-care References: [standardselfcare](https://standardselfcare.com/) Standard Self Care is a Los Angeles-based wellness company aiming to offer consumers clean and natural remedies for skincare. The brand provides [performance-driven products](https://www.trendhunter.com/trends/hypochlorous-acid) launching on March 14th. Its debut collection, the Bioactive Hydration line, includes three signature anti-pollutant and [anti-aging products](https://www.trendhunter.com/trends/firming-skincares). Standard Self Care offers ultra-hydrating formulas to help consumers energize their skin as the winter months come to a close. Hannah Minardi, the brand's co-founder, explains that their inspiration came from the people around us, living at the highest standards." Standard Self Care's trio line includes the Hydrating Omega+ Cleansing Balm, the Hyaluronic Daily Moisturizer, and the Omega+ Cell Regeneration Eye Treatment. Each product combines the powers of science and nature to create [effective vegan formulas](https://www.trendhunter.com/trends/vegan-skincare-products). Image Credit: Vivian Kim & Standard Self Care ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 94% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Skincare:** The demand for more natural and eco-friendly skincare products presents an opportunity for the development of clean and sustainable skincare lines. - **Performance-driven Wellness:** Introducing wellness products with an emphasis on high performance and functionality could disrupt the traditional notion of self-care and introduce a new approach to personal wellness. - **Anti-pollutant Skincare:** As air pollution levels rise in urban areas, anti-pollutant skincare products can tap into a growing concern for protecting skin against environmental pollutants. ### Industries Being Reshaped - **Personal Care:** The personal care industry can capitalize on the rise of clean and sustainable skincare by developing products with natural and eco-friendly ingredients. - **Wellness:** The wellness industry can incorporate performance-driven products into their offerings to enhance traditional self-care practices and improve overall wellness outcomes. - **Beauty Technology:** Beauty technology companies can develop innovative ways to measure and track the effectiveness of anti-pollutant skincare products to improve their performance and build consumer trust. ## Related on Trend Hunter - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Hydrating Private Label Skincare](https://www.trendhunter.com/trends/credo-skincare.md) - [Functional Skincare Brand Launches](https://www.trendhunter.com/trends/functional-skincare-brand.md)