# Entirely Camo Cozy Apparel JSP and Standard Issue Tees Join Forces on a Comfortable Capsule By Amy Duong | Published 2020-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/standard-issue-tees References: [hypebeast](https://hypebeast.com/2020/7/jsp-standard-issue-tees-camo-french-terry-collection-hoodie-sweatpants-shorts) & [standardissuetees](https://standardissuetees.com/collections/shop-all) JSP and [Standard Issue](https://www.trendhunter.com/trends/california-summer) Tees work in collaboration to launch a collection full of [cozy apparel items](https://www.trendhunter.com/trends/realtree-camo-loungewear) that are entirely adorned in a [camouflage pattern](https://www.trendhunter.com/trends/herschel-supply-x-realtree). The capsule is constructed from soft French-terry materials and is made up of pieces including sweatpants, hoodies, sweat shorts, and more. The inspiration behind the collection is classic army as well as the navy surplus stores. This nods to JSP founder, Jimmy Gorecki and the apparel that he sought after as a youth. The collection boasts the camo pattern and it is a classic woodland blend that has a palette with black, brown, khaki, and olive drab for a traditional militaristic element. All of the items are domestically produced in Standard Issue Tees' facility in Vernon, California. Image Credit: JSP, Standard Issue Tees ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Camo Apparel Trend:** The trend of camouflage patterns in apparel is growing, creating opportunities for companies to innovate with unique color combinations and innovative materials. - **Cozy Collection Trend:** The trend of cozy/comfortable apparel collections is increasing, providing businesses with the chance to develop new materials and designs for loungewear. - **Nostalgia-inspired Trend:** The trend of nostalgia-inspired collections is becoming popular, helping brands to tap into consumers' desire for classic styles and designs from the past. ### Where This Applies - **Fashion Industry:** The fashion industry can take advantage of the camo apparel trend, cozy collection trend, and nostalgia-inspired trend to create new and innovative designs for their customers. - **Textile Industry:** The textile industry can benefit from the camo apparel trend, cozy collection trend, and nostalgia-inspired trend by developing new materials and fabrics to cater to changing consumer preferences. - **Retail Industry:** The retail industry can leverage the camo apparel trend, cozy collection trend, and nostalgia-inspired trend by stocking products that appeal to consumers looking for fashionable, comfortable, and nostalgic apparel. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Tactical Menswear Capsule](https://www.trendhunter.com/trends/creative-consensus.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md)