# Customized Hotel Stays Standard Hotel's Stowaway Program Aims to Compete with Airbnb By Justin Lam | Published 2018-01-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/standard-hotel-stowaway-program References: [gq](https://www.gq.com/story/long-stay-hotels-airbnb) & [standardhotels](http://www.standardhotels.com/) [Airbnb and its peers](https://www.trendhunter.com/trends/airbnb-services) may be challenging the hotel industry, but Standard hotel's Stowaway program is looking to take back its business. The Stowaway program is being touted by [Standard Hotels](https://www.trendhunter.com/trends/inked-out) as “a feeling of home comfort throughout the duration of their stay.” The program is offered to guests staying for at least a week and will allow users to curate their own environment in the hotel. This curation can include a personal concierge, a customized mini bar and restaurant reservations. Standard is also working on a [Tesla](https://www.trendhunter.com/trends/tesla-mobile-resort-hotel)-powered car service for the Stowaway program, but have yet to announce any updates on this. Standard hotel is looking to curb short-term lodging and vacation rental services with this initiative by incorporating a personal touch offered by most stays with a luxury sense of customization. Standard has yet to release a price for the service, but with some of the expected features, it would be difficult to imagine a low cost for this service. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Customized Hotel Stays:** Standard hotel's Stowaway program offers personalized hotel experiences, challenging traditional lodging services. - **Luxury Sense of Customization:** Standard hotel's Stowaway program provides a high-end, curated environment for guests. - **Tesla-powered Car Service:** Standard hotel's Stowaway program is working on incorporating a premium car service via Tesla, enhancing the overall experience for guests. ### Where This Applies - **Hospitality:** Standard hotel's Stowaway program disrupts the traditional hotel industry by offering personalized and customizable experiences. - **Short-term Lodging Services:** Standard hotel's Stowaway program aims to compete with short-term lodging and vacation rental services, providing a more tailored and luxurious option. - **Transportation:** Standard hotel's Stowaway program's collaboration with Tesla for a car service presents disruptive innovation opportunities in the transportation industry. ## Related on Trend Hunter - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Hospitality-Focused Tattoo Services](https://www.trendhunter.com/trends/inked-out.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Private Parisian Residences](https://www.trendhunter.com/trends/private-parisian-residences.md) - [Elevated Outdoor Lodging Experiences](https://www.trendhunter.com/trends/outdoor-lodging-experiences.md) - [Connective Economic Travel](https://www.trendhunter.com/trends/swapper.md) - [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md)