# Pennies as Floor Tiles The Standard Hotel New York Uses Currency as Interior Decor By Tisah Tucknott | Published 2009-07-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/standard-hotel-new-york-floor-of-pennies References: [notcot](http://www.notcot.com/archives/2009/06/floor_of_pennie.php) & [standardhotels](http://www.standardhotels.com/new-york-city) The Standard Grill in The Standard Hotel New York has a [distinct flooring system](https://www.trendhunter.com/trends/erosion-series), as it is covered in coins. The floor is literally tiled in thousands of [copper pennies](https://www.trendhunter.com/trends/monopoly-90th), adding a unique vibe to the place. I don't think having a floor covered in coins is very hygienic for a restaurant, but it certainly looks cool! I wonder how much it cost? **Implications** - Consumers are always interested in seeing the familiar used in extraordinary ways -- in this case, everyday pennies being used as [floor tiles](https://www.trendhunter.com/trends/flotex). Consumers already have an established relationship with these objects and thus, when objects are used in a peculiar way, they have a built-in affinity for the publicity stunt and are much more receptive. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Repurposing Everyday Objects:** As consumers appreciate everyday objects being used in unique ways, there is an opportunity for businesses to create visually interesting designs by repurposing commonly found items. - **Unconventional Materials:** Using unconventional materials such as coins for flooring can help businesses create a visually appealing and memorable space that sets them apart from competitors. - **Sustainable Design:** Repurposing materials, such as coins or other everyday items, for use in design can help businesses reduce waste and become more environmentally-friendly while creating a unique aesthetic. ### Where This Applies - **Hospitality:** Hotels and restaurants can use unconventional materials and repurpose everyday objects for unique and memorable interior design that sets them apart from competitors. - **Interior Design:** Interior designers can utilize unconventional materials and repurpose everyday objects to create unique and sustainable design solutions for their clients. - **Retail:** Retail stores can incorporate repurposed everyday objects, such as coins, into their store design to create a visually interesting space that captures the attention of consumers and sets them apart from competitors. ## Related on Trend Hunter - [New York Structural Designs](https://www.trendhunter.com/trends/quarters.md) - [Kintsugi-Inspired Piggy Banks](https://www.trendhunter.com/trends/penny-piggy-bank.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Sculptural Dynamic London Hotels](https://www.trendhunter.com/trends/peninsula-hotel.md) - [Canadiana-Themed Bars](https://www.trendhunter.com/trends/grizzly-bar.md) - [Paper-Made Piggy Banks](https://www.trendhunter.com/trends/metallic-piggy-bank.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Glossy Ceramic-Pillared Restaurant Designs](https://www.trendhunter.com/trends/town-restaurant.md) - [Converted Bank Hotel Buildings](https://www.trendhunter.com/trends/the-rome-edition.md)