<!-- canonical: https://www.trendhunter.com/trends/standard-cognition -->
<!-- robots: noindex -->

# Cashier-Free Technology Acquisitions
Standard Cognition Purchased DeepMagic for Checkout Tech

By Daniel Johnson | Published 2019-10-15 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/standard-cognition
References: [techcrunch](https://techcrunch.com/2019/10/10/autonomous-retail/) & [standard.ai](https://standard.ai/)

[Standard Cognition](https://www.trendhunter.com/trends/woosox-market) recently purchased DeepMagic, which is a company that works with [cashier-less technology](https://www.trendhunter.com/trends/aisle-24-expansion). DeepMagic has technology that allows a customer to swipe a card when entering a store, after which point the camera technology can detect the items a customer is carrying when they leave. The technology allows customers to walk out of a store without having to use a checkout. Standard Cognition has stated that it views DeepMagic as an integral part of the organization's future.

Standard Cognition is a company that focuses on [retrofitting grocery stores](https://www.trendhunter.com/trends/autonomous-supermarket). The company currently has a store in the Worcester Red Sox stadium, as well as other locations. Standard Cognition claims that its services are able to increase profits for stores by 100%.

Image Credit: Standard Cognition

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 56% | Activity: 59% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market)

## Key Themes

### What's Driving This Trend

- **Cashier-less Technology:** Opportunity to implement innovative cashier-less technology in retail stores for seamless and frictionless checkout experiences.
- **Camera Technology:** Potential for advanced camera technology to track and identify items in real-time, enabling automated checkout processes.
- **Retrofitting Grocery Stores:** Growing trend of retrofitting grocery stores with cutting-edge technology to enhance efficiency and customer satisfaction.

### Who This Affects Most

- **Retail:** Retail industry can capitalize on cashier-less technology to transform the shopping experience and stay ahead of competitors.
- **Technology:** Rapid advancements in camera technology present opportunities for disruptive innovations in various sectors, including retail, security, and more.
- **Grocery:** Grocery industry can leverage retrofitting techniques to optimize operations, improve profitability, and provide seamless shopping experiences.

## Related on Trend Hunter

- [AI-Powered Checkout Models](https://www.trendhunter.com/trends/just-walk-out-1.md)
- [Barcode-Less Product Scanners](https://www.trendhunter.com/trends/seechange-technologies.md)
- [Streamlined Self-Checkout Systems](https://www.trendhunter.com/trends/mashgin.md)
- [AI-Augmented Retail Checkouts](https://www.trendhunter.com/trends/retail-checkout.md)
- [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md)
- [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md)
- [Loss Prevention AI Checkouts](https://www.trendhunter.com/trends/vynamic.md)
- [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md)
- [Checkout-Free Technology Expansions](https://www.trendhunter.com/trends/grabango.md)