# Experimental Perfume Retailers Experimental Perfume Club Opens its First Stand-Alone Boutique By Elena Rahman | Published 2021-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/standalone-boutique References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Experimental_Perfume_Club_bets_on_bricksandmortar_with_Seven_Dials_labboutique_opening/176247) & [experimentalperfumeclub](https://experimentalperfumeclub.com/online-courses/) The [Experimental Perfume Club](https://www.trendhunter.com/trends/pistachio-haiku) (EPC) opens its first stand-alone boutique in the UK capital. Having established itself in London's [Selfridges](https://www.trendhunter.com/trends/borntostandout-x-selfridges) store, proud owner, Emmanuelle Moeglin, welcomes customers to the new location. The 500 square foot lab-boutique is situated in London's Seven Dials district. Offering the brand's eponymous scent line, the stand-alone boutique will help customers discover new fragrances. In keeping with tradition, the EPC will continue to provide customers with its refillable service in the new space. With its new infrastructure, the perfume brand will be offering in-store or virtual perfumery workshops and courses for enthusiasts. EPC focuses on personalization, which is why customers will now be able to book one-on-one perfume consultations with the store's Perfumer's [Alcove](https://www.trendhunter.com/trends/curl-leavein-conditioner). Image Credit: Experimental Perfume Club ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 34% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Fragrance Personalization:** Creating unique and personalized fragrances for customers by offering in-store or virtual perfumery workshops and courses. - **Refillable Fragrances:** Promoting sustainability by offering refillable and reusable services to customers. - **Experiential Retail:** Enhancing customer experience through in-store perfume consultations and hands-on workshops/courses. ### Sectors Adopting This - **Beauty and Personal Care:** Disruptive innovation opportunity lies in offering personalized and environmentally-friendly fragrance products and services. - **Retail:** Disruptive innovation opportunity lies in enhancing customer experience through personalized and interactive workshops/courses. - **Education and Training:** Disruptive innovation opportunity lies in developing courses and workshops for people interested in the fragrance industry. ## Related on Trend Hunter - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Retail Perfume Location Revamps](https://www.trendhunter.com/trends/bloom-perfumery.md) - [High-End Pharmacy Fragrance Boutiques](https://www.trendhunter.com/trends/boots-fragrance.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Digitally Native Fragrance Stores](https://www.trendhunter.com/trends/dossier-flagship-boutique.md) - [Exclusive Fragrance Concept Stores](https://www.trendhunter.com/trends/scent-journals.md)